Campaign Manager

Aptean

Atlanta, GA

Full Time

Mid Level

4 days ago

Job Description

About the Role

Are you a revenue-focused B2B marketer who thrives in a fast-paced environment? Do you bring creativity, precision, and strong execution to your campaigns? Aptean's North America Marketing Team is hiring a Campaign Manager, who will be responsible for developing and executing full-funnel, integrated marketing programs that drive awareness, engagement, and marketing-generated revenue within targeted markets. You will be a key player in the development of demand generation and ABM-focused campaigns, leveraging multiple channels including paid media, content syndication, email marketing, customer events, webinars, and tradeshows. In this role, you'll partner closely with Sales, Product Marketing, and Product Management to ensure alignment to business goals.

Key Responsibilities

Lead and execute integrated marketing campaigns across email, content syndication, advertising, social media, and events to generate pipeline and support business objectives.
Plan and manage customer events, webinars, and third-party sponsorships that align with campaign strategy and brand messaging.
Develop and manage account-based marketing (ABM) campaigns focused on driving quality leads and pipeline acceleration.
Collaborate cross-functionally with Sales, Product Marketing, and Product Management to ensure cohesive execution and message alignment.
Own product launch and customer marketing campaign execution for assigned Aptean solutions.
Track, analyze, and optimize campaign performance; ensure budget adherence and demonstrate positive ROI.
Support broader demand generation and pipeline-building efforts as needed.

Requirements

Bachelor's degree required; marketing or business discipline preferred.
2-5 years of B2B marketing experience, preferably in enterprise software or ERP/CRM/SCM markets.
Experience in discrete manufacturing industries is a plus.
Strong understanding of B2B SaaS marketing strategies, particularly integrated campaigns and ABM.
Experience with marketing automation platforms (Marketo preferred), CRM (Salesforce), and reporting tools (Power BI, 6sense, etc.).
Excellent project management, communication, and collaboration skills.
Proficiency in Microsoft Office, especially PowerPoint and Excel.
Adobe Creative Suite a plus.

Nice to Have

Experience with marketing automation platforms (Marketo preferred).
Experience with Adobe Creative Suite.

Qualifications

Bachelor's degree in marketing or business discipline.

Benefits & Perks

Competitive pay and robust benefit plans.
Opportunity to grow your career in a fast-paced, flexible, and casual environment.
An outstanding opportunity for career development and growth.

Working at Aptean

At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. We promote a company culture where diversity, equity, and inclusion are central. We are committed to embracing differences, fostering an environment where any employee can succeed regardless of race, color, sex, national origin, sexuality, gender identity, religion, disability, or age. Celebrating diverse experiences, opinions, and beliefs allows us to bring innovative solutions to our customer base.

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