Demand Generation Manager

New Relic

Chicago, IL

Full Time

Senior

96k-120k

4 days ago

Job Description

About the Role

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us! This role involves developing and optimizing user/customer lifecycle programs to drive engagement, build pipeline, and accelerate business growth, working cross-functionally with product, content, sales, and other marketing teams.

Key Responsibilities

Work closely with the Director of Demand Gen and Director of Integrated Campaigns to identify aligned priorities and programs to support pipeline.
Collaborate with the marketing operations team to build new nurture programs and optimize digital channel performance, including strategic audience segmentation and retargeting.
Deepen understanding of customer behavior, identify patterns in their interactions across nurture touchpoints.
Manage KPIs, own campaign performance, and use data and insights to build and refine personalized experiences.
Leverage internal AI tools to scale content and automate workflows.
Partner with the content team to identify messaging and strategic opportunities to generate impact with persona-based messaging.
Propose proactive growth opportunities to generate new business for New Relic.

Requirements

4+ years of marketing experience in demand generation or growth functions, ideally in B2B and/or tech companies.
Subject matter expertise in multiple areas of marketing, such as paid media, email, organic social, web, and SEO.
Proven success in growth marketing, acquiring, retaining, and engaging leads/customers.
Innovative growth-hacking mindset, including new applications of AI to drive down-funnel conversions.
Bachelor's degree or higher.
Proficiency in MarTech tools like Marketo, Salesforce, Tableau, etc.
Strong communication and writing skills.

Nice to Have

Experience with growth programs for SaaS tech companies, agencies, or in-house teams.
Understanding of Engineer and DevOps personas as well as Enterprise and Commercial buyer personas.
Marketo and/or Salesforce Certification.

Qualifications

Bachelor's degree or higher.
4+ years of relevant marketing experience.

Benefits & Perks

Healthcare, dental, and vision insurance.
Parental leave and planning.
Mental health benefits.
401(k) plan and match.
Flex time-off and 11 paid holidays.
Volunteer time-off.
Other competitive benefits.

Working at New Relic

Fostering a diverse, welcoming, and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics' different backgrounds and abilities, and recognize the different paths they took to reach us—including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We believe in empowering all Relics to achieve professional and business success through a flexible workforce model, supporting fully office-based, remote, or hybrid work arrangements.

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