Demand Generation Manager (USA)

Askable

Chicago, IL

Full Time

Mid Level

4 days ago

Job Description

About the Role

Askable is the world's most loved user research platform, trusted by global brands like Mars, Mastercard, Visa, Pizza Hut, and Accenture. Founded in 2017, Askable aims to make quality research accessible to everyone by providing seamless access to high-quality participants and Certified Askable Researchers. The company is committed to building a diverse, fulfilling, and exciting work environment where team members can thrive and contribute meaningfully to the company's growth.

Key Responsibilities

Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue, including demand creation and demand capture.
Develop creative initiatives such as dark social content and thought leadership programs that resonate with the target audience and drive engagement.
Analyze data from sources like Hubspot, GA4, and CommonRoom to report on results and make spend recommendations.
Optimize initiatives for ROI and qualified pipeline-to-marketing spend ratios to ensure meaningful contribution to pipeline and revenue growth.
Work closely with the broader marketing team to align on key messaging, reporting practices, customer journey initiatives, and customer insights.
Establish foundational demand generation processes to scale the engine globally.

Requirements

At least 4 years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
Demonstrated success in planning and executing multi-channel marketing campaigns, including affiliate/partnerships, dark social, thought leadership, paid social, SEO, events, ABM, and email marketing.
Hands-on experience with paid media platforms such as LinkedIn, Google Ads, YouTube, Reddit, X, and others.
Strong stakeholder management skills with the ability to communicate across teams.
Strong project management skills to drive multiple projects end-to-end.
Extremely data-driven with a commitment to experimenting for measurable results.

Nice to Have

Experience navigating and analyzing results from paid media platforms.
Ability to think on your feet, manage your workflow independently, and proactively solve problems.
Growth mindset and eagerness to improve oneself, the team, and the business.
Quick learner with the ability to understand evolving product solutions and features.

Qualifications

Four or more years of experience in B2B SaaS marketing, particularly in demand generation.

Benefits & Perks

Competitive salary plus commission and bonuses based on performance.
Generous paid time off, including extra 'Askable Days'—a full day off each month.
Great health insurance.
401(k) matching.
Opportunities for international travel, including training in Australia.
And more, to be discussed during the interview process.

Working at Askable

Our culture drives everything we do. We believe work should be fulfilling, exciting, and meaningful. We foster a community where people care about what they're building and how they're building it. We value winning as a team, emotional maturity, independence, curiosity, growth, and quick learning. We are committed to building diverse teams with unique perspectives.

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