Demand & ABX (Account Based Marketing), Leader

Netspeed

San Jose, CA

Full Time

Senior

5 days ago

Job Description

About the Role

The role is for a Demand & ABX (Account Based Marketing) Leader at Cisco, focusing on creating and accelerating pipeline for the Collaboration business with an emphasis on AI. The position involves working closely with cross-functional teams, developing multi-channel programs, and delivering measurable results in a fast-paced environment. The leader will report to the Director, Global Demand & ABX and will be a hands-on marketer responsible for demand generation, account-specific strategies, and pipeline acceleration.

Key Responsibilities

Partner with the field marketing/product events team to implement and execute effective multi-channel demand generation programs that drive qualified leads, deliver measurable results, and align to sales goals
Build and execute account-specific marketing strategies to engage decision-makers at key accounts
Identify and nurture high-value leads, guiding them through the buyer's journey to create sales-ready opportunities
Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team's objectives
Partner with sales and GTM teams to understand buyer personas, messages, pain points and deliver tailored marketing programs to drive engagement and align on integrated efforts
Utilize and create Salesforce and BI reports and dashboards to monitor campaign performance, analyze data, and optimize strategies for improved ROI
Plan and execute webinars and events that contribute to lead generation and nurture potential customers through the sales funnel
Prepare detailed reports on performance, providing insights and recommendations for continuous improvement and funnel gaps
Continuously test and iterate to maximize ROI on all marketing activities

Requirements

Bachelor's degree in Marketing, Business, or a related field
12-15 years of experience in marketing, with a focus on ABX, field marketing, or demand generation
Proven track record of planning and executing successful webinars and events
Excellent communication and collaboration skills
Ability to work independently and manage multiple projects simultaneously

Nice to Have

Experience in a B2B marketing and familiarity with the AI ecosystem
Familiarity with marketing automation tools and CRM systems (Salesforce, Eloqua)
Creative problem-solving skills and a strategic mindset

Benefits & Perks

Access to quality medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Short and long-term disability coverage
Basic life insurance
Numerous wellbeing offerings
Up to twelve paid holidays per year, including a floating holiday and a birthday day off
Vacation time accrual and flexible time off policies
Paid sick time off with carryover options
Paid time off for volunteering and community engagement
Performance-based incentive pay for sales roles

Working at Netspeed

Cisco celebrates diverse backgrounds and focuses on unlocking potential through inclusive communities and employee resource organizations. The company promotes hybrid work, learning and development, and a culture of connection and belonging. Cisco's purpose is driven by its people to power an inclusive future for all, emphasizing community, innovation, and social responsibility.

Apply Now