Demand Generation Manager

ZoomInfo

Waltham, MA

Full Time

Senior

1 day ago

Job Description

About the Role

The ZoomInfo Demand Generation team is looking for an enthusiastic and data-driven marketer to help drive our demand channels. This role will drive the strategy and execution behind some of our top performing channels at ZoomInfo. It offers a growth opportunity for an ambitious, creative, and driven marketer to create unique, memorable, best-in-class experiences that change the way we engage online. The role involves thinking audience-first, acting strategically, and driving overall program performance across the greater GTM team.

Key Responsibilities

Partner with our Sr Manager, Performance Marketing to set the strategy for global, persona based, account based webinars, website experiences & other digital activations that deliver against business/marketing priorities, including brand awareness, integrated campaigns, market trends, thought leadership, and supporting product announcements
Connect programs to brand themes to maximize overall marketing investments and ensure continuation of prospect/customer journeys
Push the boundaries of how digital experiences are designed, how we use the webinar platform, and how we engage our audiences
Partner with key stakeholders in Analytics, Content, Website, Social, Product, Product Marketing, Partner, and Sales teams to align on strategy, plan, and what success looks like
Create unique, memorable, best-in-class journeys that change the way we engage online
Manage end-to-end execution of programs using comprehensive project tracking and attention to detail
Create templates and repeatable programs for use by the marketing team
Brief in strategy and kick off programs to partners and cross-functional teams including Sales, and present to leadership when needed
Create or refine processes to drive effective and streamlined programs
Deliver reporting and ROI analysis against webinar and digital experiences' goals and objectives
Use platforms like Marketo, Tableau, and Salesforce reports to track campaign performance and update leadership regularly
Use data and analytics to draw insights and optimize campaigns continually
Inform internal stakeholders of performance metrics such as responses, engagement, pipeline contribution, SQL conversion, and revenue growth

Requirements

BA/BS in marketing or related field
5-8 years of marketing experience in B2B SaaS
3-4 years using webinar software, with integration experience with SFDC and Marketo a plus
Experienced webinar and virtual events manager with strong program management background
Proven experience delivering successful multi-channel campaigns including video, digital, social, experiential, etc.
Experience using AI to shape strategy, push creativity, and streamline execution
Incredibly detail oriented with excellent communication and writing skills
Inquisitive and innovative with a test and learn mentality
Experience reporting on campaigns using Marketo, Salesforce, Tableau
Strong analytical, problem-solving, and decision-making skills with a data-driven mindset
Strong project management skills, highly organized, with attention to detail
Motivated, self-starter attitude, with the ability to work independently and in a team
Excellent written and oral communication skills
Approaches challenges with an open, curious mindset