Demand Generation Manager

Mirage

New York, NY

Full Time

Senior

120k-180k

3 days ago

Job Description

About the Role

Mirage is redefining short-form video with frontier AI research. We're building full-stack foundation models and products that are changing the future of this format and video creation, production and editing more broadly. Over 20 million creators and businesses use Mirage's products to reach their full creative and commercial potential. We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you'll have an opportunity to have an outsized impact on our products and our company's culture.

Key Responsibilities

Launch multi-channel campaigns across webinars, promoted content, ebooks, paid ads, field events, ABM, and content syndication
Run both always-on programs and big-bang plays that roll up into integrated campaigns
Drive self-serve demand through targeted ads, emails, and compelling content, then nurture users to activation and purchase
Partner closely with Sales to align messaging, share feedback, and fine-tune plays for maximum pipeline impact
Monitor, analyze, and optimize: track funnel metrics, shift budgets to top performers, and A/B test everything for continuous ROI gains

Requirements

5+ years in B2B SaaS demand generation or growth marketing, owning pipeline targets
Hands-on success with full-funnel tactics: webinars, nurture streams, ABM, paid media, and email automation
Experience supporting hybrid go-to-market models (self-serve and sales-assisted)
Proficiency with modern martech (e.g., HubSpot/Marketo, Salesforce, Ad platforms, analytics)
Data-driven mindset—comfortable pulling reports, spotting trends, and making budget calls
Proven collaborator who can sync with Sales, Product, and Content teams to hit shared goals
Self-starter attitude, bias for action, and a knack for creative problem-solving

Benefits & Perks

Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Doordash DashPass subscription
Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
Multiple team offsites per year with team events every month
Generous PTO policy