Senior Demand Generation Specialist

About the Role

Key Responsibilities

• Define, plan and deliver innovative, multi-channel and results-driven campaigns that use optimal, modern marketing concepts and tools - including webinars, syndication, nurture, social media, paid media, in-person events, and more.
• Own KPIs that are meaningful, measurable and meet quarterly demand generation goals for database growth, channel ROI, and marketing attribution for cross-sell and pipeline contribution.
• Work cross-functionally with other teams to help support the portfolio of marketing programs.
• Measure, track and report at a campaign and tactical level, providing analysis, insights and recommendations for future campaigns programs and adjustments to existing campaigns as appropriate.
• Stay on top of GRC industry trends and best practices and frameworks, as well as marketing trends and best practices, to support customer growth.

Requirements

• 3+ years' experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more.
• Hands-on experience running end-to-end marketing campaigns.
• Exposure to Salesforce.com and understanding of other marketing technologies, including Marketing Automation tools (Marketo, Eloqua, HubSpot).
• Strong quantitative and analytical skills with an interest in translating data into actionable change.
• Excellent track record for constantly optimizing various programs and testing new ways of execution.
• Effective organizational skills with the ability to prioritize and maintain good judgment in a fast-paced environment.
• A collaborative and team-player mentality, while also being able to work autonomously.
• Extraordinary ability to project manage individual tasks and priorities while being held accountable to a global team's standards.

Nice to Have

• Experience with marketing automation tools such as Marketo, Eloqua, HubSpot.
• Experience with campaign ROI and performance analysis.

Qualifications

• 3+ years' experience in demand generation or related marketing roles.
• Experience with campaign management and marketing technologies.

Benefits & Perks

• Career growth with market-leading training and career development opportunities.
• Competitive and transparent pay practices.
• Top-of-the-range wellbeing programs and opt-in benefits.
• Meaningful purpose through impactful products and solutions.
• Life flexibility to care for yourself, loved ones, and community.
• An inspiring culture with caring leaders and invested teammates.
• Industry leadership in a fast-growing, profitable, and stable organization.