Campaign Manager - Government Campaign Manager - Government

Atlassian

San Francisco, CA

Full Time

Mid Level

106k-141k

9 days ago

Job Description

About the Role

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. We foster diversity with 9 ERGs, focusing on Women+ for career growth, inclusive culture, and community impact. Atlassian supports remote work, allowing employees to choose their preferred locations for increased flexibility. We also offer up to 20 weeks in supplemental wage payment the first year following birth, adoption/fostering, or parentage via surrogacy.

Key Responsibilities

Develop targeted audience segmentation to deliver more relevant messaging to improve engagement and conversion.
Partner closely with demand generation experts and product marketers to ensure proper messaging, timing, and execution of marketing campaigns across various channels.
Understand Atlassian's products and customer journeys relating to Atlassian Government Cloud and other solutions.
Expand distribution footprint beyond owned channels through testing and experimentation.
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
Leverage marketing automation tools and related technology integrations to increase demand.
Collaborate with product marketing, performance marketing, and other internal teams to build targeted campaigns and highlight resources throughout the buyer journey.
Report and provide insights into campaign performance and customer journey progress.

Requirements

4+ years of experience in demand generation across B2B.
Extensive experience implementing marketing programs and processes.
Strong program management and communication skills with experience working across sales, marketing, and technology teams.
A passion for metrics and data-driven decision making.
Hyper-focused attention to detail.
Expertise in email marketing and paid channels.
Comprehensive understanding of customer marketing and complex buyer journeys.
Fluency in marketing automation and CRM capabilities is a big plus.
Desire to roll up sleeves and do the work necessary to get the job done.
Bonus: Public sector marketing experience.

Nice to Have

Experience with public sector marketing.

Qualifications

Educational background not explicitly specified, but at least 4+ years of relevant experience in demand generation.

Benefits & Perks

Up to 20 weeks in supplemental wage payment the first year following birth, adoption/fostering, or parentage via surrogacy.
Wide range of perks and benefits including health and wellbeing resources, paid volunteer days, and more.

Working at Atlassian

At Atlassian, we believe that the unique contributions of all Atlassians create our success. We foster diversity with ERGs, support remote work for flexibility, and are committed to an inclusive culture that values everyone's perspectives and experience. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We support accommodations or adjustments at any stage of the recruitment process.

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