Career Opportunities: SVP Marketing (93068)

About the Role

Key Responsibilities

• Lead Sparks' marketing function, orchestrating unified strategies in support of Sparks
• Create and implement comprehensive marketing plans that drive revenue growth, enhance brand value, and industry reputation
• Design scalable marketing strategies that optimize individual business success while strengthening Sparks' market position
• Build relationships across the The Freeman Company to leverage unique opportunities that enhance Sparks and the parent brand narrative
• Develop high-impact, integrated marketing programs across digital, social, events, and traditional channels that deliver measurable business outcomes
• Transform complex business challenges into actionable marketing solutions that reinforce Sparks' leadership position in the events industry
• Create breakthrough programs that increase awareness among new target audiences while maintaining strong connections with existing customers
• Design and implement repeatable marketing frameworks while identifying opportunities for innovative approaches that differentiate Sparks
• Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation and results
• Build and optimize marketing shared services capabilities that support both Sparks & 3D Exhibits
• Guide the strategic transition from decentralized to matrixed marketing operations while maintaining business momentum, fostering collaboration between Sparks division and The Freeman Company marketing & communications team
• Direct resource allocation and prioritization across the organization to maximize business impact
• Provide clear metrics and reporting frameworks to evaluate marketing effectiveness and ROI
• Use data-driven insights to continuously refine strategies and improve program performance
• Foster strong stakeholder relationships across Sparks teams including Growth, Account Management, Creative and Event Production
• Drive employee engagement and strengthen company culture through marketing initiatives

Requirements

• 15+ years of progressive marketing leadership experience
• Proven success in matrix organizations and shared services environments
• Experience in M&A integration and portfolio management
• Strong track record in B2B marketing, preferably in events industry
• Demonstrated success in building scalable marketing operations
• Strategic vision with exceptional execution capabilities
• Experience in managing change across complex organizations
• Player coach that builds world-class marketing teams that are strategic partners to the business
• Strong business acumen and financial management skills
• Outstanding stakeholder management abilities
• Comfortable with ambiguity and varying levels of business maturity
• Results-oriented with strong analytical capabilities

Nice to Have

• Experience working in the events industry
• Experience with marketing in a corporate or agency setting
• Ability to work in a hybrid environment and based out of Philadelphia, PA or surrounding region

Benefits & Perks

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability insurance
• Retirement with Company Match
• Paid Time Off