Category Consultant Food East

The Hershey Company

Hershey, PA

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Category Consultant will serve as a key constituent to internal team members, management & external customers; success in the role will be defined as the development and implementation of category initiatives to meet and exceed Hershey and customer financial objectives. The role involves being an expert in applying insights to fuel category growth, synthesizing business trends, competitive trends, shopper insights, and financial insights to identify opportunities and develop solutions to drive category growth across the store. The Category Consultant will work closely with the CSEs and customers to influence the development and implementation of category strategy & initiatives at two of the Ahold Delhaize brands.

Key Responsibilities

Collaboratively work with Category Management and Sales Leadership to uncover insights, trends, shopper behaviors and competitive activity to shape customer strategy and build action plans across all major selling initiatives to drive profitable and sustainable market share growth.
Complete cross-functional projects with internal teams such as sales, category management, marketing, shopper insights and demand planning.
Maintain extensive knowledge of all content and strategies at a Subject Matter Expert level and confidently present and field questions to customers in a live environment.
Utilize and apply traditional category management tools including JDA, Syndicated Data (IRI), Numerator, Proprietary Order Writing Software and Symphony loyalty data to support the execution of the strategic business plan.

Requirements

Bachelor's Degree required.
Previous CPG Sales experience of approximately 5-7 years.
Advanced analytical skills.
Advanced understanding of consumer/shopper behavior and market research strategies.
Knowledge of consumer sales industry trends.
Preferred skills include prior Category Management experience.