Category Strategist Club Sales

The Hershey Company

Hershey, PA

Full Time

Mid Level

22 days ago

Job Description

About the Role

The Category Strategist - Club Sales role at Hershey is part of the Hershey Category Management Team, focused on leveraging insights and the category management toolkit to support growth and strategic initiatives. The position involves synthesizing business, competitive, shopper, and financial trends to identify opportunities and develop solutions that enhance the customer experience across various shopping channels, including brick-and-mortar and eCommerce. The role emphasizes collaboration, thought leadership, and driving category growth in partnership with customers and internal teams.

Key Responsibilities

Act as the Category Expert and trusted partner to support the execution of strategic business plans and Joint Business Planning processes, driving goals for topline sales, net sales, and category share targets.
Provide management with objective, comprehensive, consumer-based insights and actionable recommendations based on data analysis.
Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
Effectively penetrate internal and external stakeholders horizontally and vertically to align on category initiatives.
Act as the indispensable consultative partner, driving projects to uncover potential growth opportunities for both the category and Hershey.
Ideate, develop, and test strategic solutions that enhance the customer experience, demonstrating advanced storytelling skills.
Establish yourself as the leading provider of category strategies and expertise within the customer and team.

Requirements

Bachelor's Degree required.
Category Management and/or CPG Sales experience (3-7 years).
Strong drive for results and excellent communication skills.
Ability to build dynamic relationships within customer relationships to influence store-level execution.
Strong problem solving and project management skills, with the ability to work on multiple assignments simultaneously.
Ability to leverage analytic tools such as Excel, Circana, Power BI, and Alteryx or demonstrate capacity to learn them.

Nice to Have

Experience with advanced storytelling methods such as POWER Storytelling.

Qualifications

Educational background with a Bachelor's Degree.

Benefits & Perks

Not explicitly specified in the description.

Working at The Hershey Company

Hershey values community investment, human connections, and a collaborative, results-driven environment. The company emphasizes diversity, inclusion, and equal opportunity, fostering a supportive workplace that encourages initiative and innovation.

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