Channel Marketing Manager

Springs Window Fashions

Middleton, WI

Full Time

Senior

7 days ago

Job Description

About the Role

The Channel Marketing Manager will focus on supporting the Outdoor portfolio of products sold under the Sunsetter and Graber brands. This role involves leading the strategy, coordination, and implementation of dealer-facing marketing efforts to profitably grow the Outdoor segment of the business. The position is part of the fast-paced and dynamic Channel Marketing Team at Springs Window Fashions, a leader in the custom window treatment industry with a global presence and a commitment to product innovation and delivering the best experience for consumers, channel partners, and associates.

Key Responsibilities

Manage dealer communications including creating and deploying impactful email marketing campaigns to drive dealer engagement.
Ensure that channel partners are effectively trained and equipped with the necessary marketing collaterals and tools to promote products or services.
Create and manage dealer facing promotions and incentive programs to drive partner engagement and increase sales performance.
Collaborate with the broader marketing team to create and optimize marketing materials, including sales presentations, product guides, and digital assets, for channel partners.
Develop and maintain a strong understanding of products or services, as well as the needs and preferences of target audiences and channel partners.
Collaborate with the product management team to develop go-to-market strategies for new product introductions to the dealer base.
Assist with the planning and execution of dealer-facing events including tradeshows and meetings.

Requirements

Bachelor's Degree.
Minimum of 5 years of Sales and/or Marketing experience.
Proficiency with Microsoft Office Suite.
Enjoys working collaboratively, yet comfortable operating in ambiguity.
Creative, strategic thinker with ability to translate data into actionable insights.
Skilled presenter.
Self-motivated with a sense of urgency.
Consistent attention to detail and quality; eye for detail.

Qualifications

Bachelor's Degree.
Minimum of 5 years of Sales and/or Marketing experience.

Working at Springs Window Fashions

Our Core Value: We do the right thing, always. Our Seven Cultural Behaviors include Empowerment—trust our people; Ownership—take 100% responsibility; Leadership—lead by example and communicate respectfully; One Team—work as One Springs Team; Customer First—prioritize customer needs; Continuous Innovation—learn, innovate, and improve; Speed—operate with urgency and agility.

Apply Now