Sales Experience Strategist

About the Role

Key Responsibilities

• Be a proactive, strategic partner that demonstrates value for the field selling organization.
• Develop the optimal global sales experience strategy aligned to the commercial digital strategy that drives successful sales & marketing results.
• Establish the content and channel strategy across platforms like Showpad, Salesforce, Endo247 and social media.
• Own planning, execution and measurement of sales enablement programs that align direct to customer marketing with the sales experience.
• Drive CRM strategy by leveraging customer data to effectively identify and partner with sales to target key audience segments.
• Act as Product Owner of sales enablement technology, identifying and implementing opportunities to improve measurement, governance, process, productivity, and performance.
• Work with commercial IT and IT Architects to implement functionality for sales reps to ensure they have the right content at the right time to be successful.
• Identify opportunities to capture and provide customer insights to the field sales organization.
• Develop mechanisms to receive feedback from the field on content quality, content gaps, trends, rising needs to ensure a proactive strategy.
• Develop and maintain strong cross-functional relationships with Sales, Sales Ops, Sales Training, integrated marketing communications, Analytics, UX/Design, MarTech, IT and others to ensure a seamless end-to-end customer experience.
• Communicate the sales experience strategy, priorities and KPIs to stakeholders and partners regularly including Education, Sales Training and Product Management.
• Build trusted relationships with sales reps at all levels and in all channels and regions, gathering feedback on content and channels to improve.
• Design and deliver ongoing onboarding and marketing training programs for sales in collaboration with Sales Training and Commercial Enablement/Change Management.
• Maintain sales excellence software, ensuring messaging, content and solutions are easily accessible and provide the capabilities sellers need.

Requirements

• Bachelor's degree required, ideally in Marketing.
• A minimum of 7 years of relevant global digital strategy experience.
• Strong CRM and digital marketing acumen with a proven track record of developing sales enablement programs.
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud).
• Ability to prioritize effectively in a fast-paced, regionally diverse team environment.
• Exceptional communication, relationship building and collaboration skills with the ability to influence at all levels.
• Experience in delivering communications and content to a field-based organization.
• Project management skills are essential.
• Working knowledge/understanding of content delivery systems (e.g., Seismic, Showpad, Pardot or others).
• A strong understanding of the sales environment, including sales content, tools, and training.
• Travel up to 30% depending on requirements.

Nice to Have

• MBA.
• Experience in medical device, biopharma, healthcare or another regulated field.
• Experience in digital marketing in healthcare, particularly in sales enablement for HCPs and Patients.
• Copywriting, editing and light design skills.

Qualifications

• Bachelor's degree, ideally in Marketing.
• Minimum 7 years of relevant digital strategy experience.

Benefits & Perks

• Compensation ranges from $103,700 to $197,000, commensurate with experience and education.
• Core and optional employee benefits as detailed on www.bscbenefitsconnect.com.
• Potential variable compensation including bonuses and long-term incentives depending on role and eligibility.