Product and Compete Enablement Manager

About the Role

Key Responsibilities

• Lead the strategy and execution of enablement programs that help Account Executives, Account Managers, and Business Development Managers confidently position Canva's solutions.
• Translate product roadmap updates and competitive insights into actionable, field-ready training and assets.
• Drive adoption of new features and offerings through campaigns, enablement sessions, and ongoing reinforcement loops.
• Maintain an up-to-date view of Canva's top competitors and design and run competitive readiness programs, including training, battlecards, objection handling, and roleplays.
• Own the Competitive Intel Hub, ensuring resources are easily discoverable, trusted, and actionable.
• Work closely with Product Marketing, Competitive Intelligence, and Sales to gather insights and shape enablement needs.
• Embed product and competitive messaging into onboarding, sales plays, and major enablement moments such as QBRs and kickoffs.
• Partner with enablement peers to ensure programs scale globally and are localized where needed.
• Define key success metrics for enablement initiatives and regularly review program effectiveness using tools like Gong, Salesforce, and feedback loops.
• Continuously iterate on materials, formats, and delivery methods to improve field impact.

Requirements

• 5-7+ years of experience in enablement, product marketing, or sales, ideally in a high-growth SaaS company.
• Experience working on product launches, building demo flows, and creating competitive assets.
• Excellent communicator and facilitator, confident leading virtual and in-person sessions.
• Skilled at simplifying complex concepts into clear, compelling field-facing content.
• Experience working with enablement platforms and tools such as Gong, Salesforce, Guru, and WorkRamp.
• High attention to detail with a bias for action, creativity, and accountability.

Nice to Have

• Experience in a global, cross-functional environment.
• Knowledge of GTM strategies and sales enablement best practices.

Qualifications

• Experience in enablement, product marketing, or sales (5-7+ years).
• Experience working on product launches and competitive assets.
• Proficiency with enablement platforms and tools such as Gong, Salesforce, Guru, WorkRamp.

Benefits & Perks

• Equity packages
• Health benefits plans to support your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents and carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup, and more
• Flexible leave options to recharge and support personal needs