Channel Marketing Manager

Check Point Software Technologies

Dallas, TX

Full Time

Senior

about 11 hours ago

Job Description

About the Role

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, Check Point Software Technologies is committed to redefining the security landscape through innovative technologies and services. The company has received numerous accolades, including being named one of the World's Best Companies for 2024 by Time Magazine, and has a strong, award-winning company culture. The role of Channel Marketing Manager serves as a critical bridge between partners, channel account managers, field marketing, and sales, focusing on go-to-market strategies, partner pipeline generation, and scalable marketing programs to drive joint success.

Key Responsibilities

Create marketing plans for each of your named Channel Partners by collaborating with the Partner Sales Manager and the partner team. Plans should cover everything needed to drive Check Point business with the partner, including the partner's seller enablement, lead generation, awareness, and events to drive business through the channel.
Identify, cross collaborate and build relationships with key stakeholders at partners, as well as internal cross-functional teams, to unlock joint marketing opportunities.
Work closely with the Field Marketing Managers in each region to execute the marketing plan. This includes integrating Channel Partners into field events and organizing partner-specific activities in each region.
Define and support the regional execution of the 'partner to' strategy to increase awareness, market share and enablement of partner sellers, including promotional materials, webinars, presentations, and tools, tailored to different channel partners (Distributors, VARs, MSP/MSSPs, etc) and target audiences.
Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting, engagement and mindshare.
Own the co-op and MDF management for selected Partners. Monitor and analyze partner performance metrics, provide regular reporting and insights, and make recommendations for optimization and improvement.
Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment.

Requirements

Minimum of 5 years of channel marketing experience.
Understanding of and experience in all areas of marketing from event planning and execution to MDF management to tracking and reporting.
Excellent communication and interpersonal abilities to manage relationships with external partners and internal teams.
Ability to take initiative in a challenging, fast-paced environment with multiple priorities.
Ability to juggle multiple projects with Partners and stay on top of deadlines.
Ability to work in a highly cross-functional environment to drive outcomes-based plans, programs and execution.
Ability to travel 15-20%.
Must be eligible to work in the US without sponsorship from an employer now or in the future.