Director, Medical Marketing

About the Role

Key Responsibilities

• Leads brand planning and strategic development across HCP, Patient, and Field Medical Marketing initiatives and is responsible for the brand plan for Field Medical Marketing.
• Transforms field insights and real-world feedback into data-driven program enhancements to optimize campaign effectiveness and strategic investments.
• Ensures strategic alignment and operational excellence in Advisory Board execution and oversees the team responsible for execution.
• Develops and guides the execution of thought leader engagement strategies, including identification, development, and alignment with brand goals.
• Manages the development and implementation of patient engagement plans, including overseeing Patient Ambassador and Influencer programs and cultivating relationships with patients and caregivers.
• Provides strategic leadership and oversight of the Medical Marketing initiatives, including speaker bureau management and content creation for various programs.
• Leads field alignment efforts by maintaining relationships with regional teams and ensuring consistent implementation of brand strategy.
• Works collaboratively with Legal and Compliance to ensure adherence to all guidelines and requirements.
• Provides strategic leadership and direction to direct reports, manages agency operations, and fosters continuous improvement through coaching and development.

Requirements

• BS/BA degree in marketing, business, health policy, scientific or related field, with 10+ years of relevant experience in pharmaceutical/biotech marketing and sales, or a Master's degree with 8+ years of experience.
• Strong communicator and skilled diplomat with the ability to effectively combine scientific knowledge and communication skills.
• Strong understanding of legal and regulatory environment in pharmaceutical promotions and compliance issues.
• Proven ability to build cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications teams.
• Demonstrated strategic thinking, initiative, problem solving, and creativity in product positioning and messaging.
• Ability to maintain focus in a dynamic environment, ensuring strategic alignment for commercial success.
• Enthusiasm, confidence, and ability to work on multiple tasks simultaneously with effective prioritization.
• Thought leadership with technical/business expertise, capable of solving complex problems and executing cross-functional initiatives.
• In-depth knowledge of own area of expertise to support business objectives and mentor colleagues.

Nice to Have

• Therapeutic area experience.

Qualifications

• Educational background in marketing, business, health policy, scientific or related fields.
• Experience in pharmaceutical or biotech marketing and sales.

Benefits & Perks

• Annual base salary in the range of $184,338.00-$266,931.00, depending on experience and location.
• Annual bonus target of 35% of base salary.
• Eligibility for long-term incentive programs.
• Retirement savings plan with company match.
• Paid vacation, holiday, and personal days.
• Paid caregiver/parental and medical leave.
• Health benefits including medical, prescription drug, dental, and vision coverage.