Senior Manager, Marketing (B2B)

About the Role

Key Responsibilities

• Build Demand, Not Just Noise: Design and launch integrated campaigns that drive real pipeline; spanning digital, field, lifecycle, and sales-enablement levers.
• Create Tools That Sell: Case studies, one-pagers, email nurture flows, tradeshow collateral, and customer decks. (You'll also have a junior designer to partner with.)
• Make Tradeshows Revenue-Driving Machines: Partner with our Brand Experiences team to ensure we're showing up at the right shows and conferences, with the right presence. Then working to close deals.
• Fuel Growth Across Paid & Owned Channel: Support planning and execution across email, social, and paid media. Ensuring every touchpoint drives awareness and conversion for TEAMS.
• Be the Bridge: Work closely with FIGS' Brand Marketing, Growth Marketing, Creative, Brand Experiences, Ecomm, Sales, CX, and Product teams to ensure brand consistency while tailoring for institutional decision makers.
• Turn Data Into Action: Track and analyze campaign performance, lead flow, and sales feedback. Share learnings, iterate quickly, and double down on what works.

Requirements

• 4 - 7 years of B2B marketing experience, ideally in high-growth or startup environments.
• Track record of launching multi-channel campaigns that drive qualified leads.
• Experience supporting sales teams and building assets that accelerate deals.
• Comfort with tools like HubSpot, GA4, Slack, Airtable, LinkedIn Ads, and Canva.
• Familiarity with tradeshow and conference strategy, budgeting, and post-event lead capture.

Nice to Have

• Experience in healthcare, SaaS, or vertical-specific field marketing.

Qualifications

• Educational background not explicitly specified, but implied experience in marketing roles.

Benefits & Perks

• Base salary between $135,000 and $165,000, determined by skills, qualifications, and experience.
• Equity through stock ownership and Employee Stock Purchase Plan.
• Annual bonus eligibility.
• Comprehensive benefits including medical, dental, vision, wellness services, life and disability insurance.
• 401(k) with company match up to 6%.
• Generous paid time off, including 12 company holidays, flexible vacation, and up to 3 weeks for hourly team members.
• Parental leave, new parent care meals, and transition back to work support.
• FIGS-sponsored Uber Eats voucher for in-office weeks.
• Discounts on FIGS products and other perks like pet insurance and daycare.