Chase Auto- Head of Consumer Marketing, Executive Director

About the Role

Key Responsibilities

• Develop and execute a comprehensive consumer marketing strategy that aligns with business goals and enhances brand visibility and reputation.
• Oversee brand positioning and messaging to ensure consistency across all consumer touchpoints, driving unaided brand awareness, consideration, and purchase intent.
• Conduct consumer research and analyze the voice of the customer to derive insights, maintain needs-based customer segmentation, and identify solutions and gaps for new product enhancements.
• Partner with business leadership and understand context and business objectives.
• Collaborate with cross-functional teams including business leadership, product, consumer bank, and customer experience to ensure cohesive marketing efforts, enhance the customer journey, and drive differentiated experiences and business outcomes.
• Maintain a pulse on market trends, competitive positioning, and differentiation to inform strategic decisions and drive innovation.
• Lead the creation and execution of integrated marketing campaigns that span digital, social, and traditional media channels, focusing on customer acquisition and retention.
• Oversee integrated owned, earned, and paid media strategies in partnership with brand, media, digital, communications, and other key audience stakeholder leads.
• Maximize use of Chase-owned channels including digital and branch network.
• Enable and provide tools, resources, and support to bankers across a nationwide branch network to deliver exceptional customer experiences and Chase Auto referrals.
• Inspire and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Ensure initiatives are focused and drive intended business outcomes, establishing performance metrics including OKRs and providing regular reporting to senior management.

Requirements

• 10+ years of experience in B2C marketing, with a track record of inspiring teams, fostering high performance, and achieving results.
• Expertise in integrated marketing, with the ability to navigate complex environments and provide clarity amidst ambiguity.
• Exceptional skills in developing trust and respect among internal and external partners.
• A creative mindset focused on continuous improvement and innovation, including demonstrable knowledge and use of AI.
• Superior written, presentation, and verbal communication skills.
• Confidence in senior executive engagement and interactions, effectively articulating ideas, persuading, listening, and demonstrating responsiveness to feedback.

Nice to Have

• Digital marketing (including SEO) experience in consumer financial services, retail, and automotive sectors.
• MBA