Chief Marketing Officer

About the Role

Key Responsibilities

• Own and lead MacPaw's overall marketing and customer experience strategy.
• Lead product marketing across all ecosystem elements, including product positioning, customer segmentation, messaging, and value communication.
• Ensure product launches are strategically positioned for market impact, adoption, and growth.
• Collaborate closely with the CRO and CPO to ensure alignment of product value with business performance.
• Drive end-to-end customer experience by defining and managing the customer journey from brand discovery to product use and long-term engagement.
• Own and manage all marketing channels and operations, ensuring consistent messaging and customer experience across all touchpoints.
• Design and launch integrated, high-impact marketing campaigns supporting major product launches, customer acquisition, and brand positioning.
• Identify and develop new communication channels, testing and scaling new customer engagement and distribution methods.
• Own customer and market insights by capturing and synthesizing customer feedback, behavioral data, competitive trends, and market research.
• Support go-to-market (GTM) strategy and readiness, aligning on frameworks, timing, messaging, and launch experience.
• Contribute to retention and lifetime value through messaging, customer journey optimization, education, and lifecycle communications.
• Champion seamless brand and experience consistency across all internal and external communications and product experiences.
• Lead and build high-performing marketing teams across Product Marketing, Brand, Creative, Communications, Community, and Campaign operations.

Requirements

• Proven experience as a senior marketing leader (e.g., CMO, Head of Marketing, Marketing Director, VP Marketing) in a fast-growing technology-driven company.
• Experience in multi-product businesses or product ecosystems.
• Hands-on expertise with both B2C and B2B products.
• Innovative product mindset with the ability to think beyond traditional marketing.
• Strong understanding of performance marketing, analytics, and scaling campaigns.
• Data-driven approach with the ability to measure marketing impact in numbers.
• Successful experience in building and growing communities, including next-gen audiences.
• Strong record of partnership collaborations with major brands.

Nice to Have

• Experience in launching and scaling AI or consumer software products.
• Experience working with international or global markets.
• Ability to lead cross-functional teams and foster collaboration.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive senior marketing leadership experience is required.

Benefits & Perks

• Medical, vision, and dental insurance benefits.
• Hybrid work model with at least three days a week on-site in Boston.
• Flexible working hours and a trust-based work environment.
• Opportunities for professional and personal growth, including education and development programs.
• Generous PTO policy for life's needs.
• A diverse and inclusive workplace that values all backgrounds and identities.