Chief Marketing Officer (on-site)

About the Role

Key Responsibilities

• Lead the creation and implementation of bold, forward-thinking marketing initiatives that position the College within the higher education landscape, guiding brand strategy through neuromarketing, storytelling, experiential marketing, and archetypal frameworks.
• Serve as the President's chief marketing advisor, offering insights and direction on innovation and brand amplification.
• Direct executive communications, including developing thought leadership platforms and institutional messaging for the President, as well as overseeing speeches, internal communications, and responses to strategic or sensitive matters.
• Lead data-informed marketing campaigns to drive undergraduate and graduate enrollment growth.
• Oversee advancement communications that engage alumni, cultivate donors, and support fundraising campaigns.
• Manage the College's media relations strategy, acting as spokesperson or media strategist during opportunities or crises, and liaising with external media partners.
• Direct the College's digital and multi-channel marketing strategies across paid, earned, owned, and shared platforms, including overseeing the Drupal website launch and experimenting with emerging content formats.
• Oversee marketing operations, including the technology stack (CRM, CMS, automation, analytics, project management tools) and vendor management.
• Lead and foster a high-performing marketing team of strategists, creatives, media specialists, and operational professionals, and collaborate with institutional stakeholders and leadership.

Requirements

• Bachelor's Degree (required).
• Minimum of ten years of progressive experience in marketing and communications, including at least five years in a senior leadership role.
• Demonstrated success leading brand strategy and integrated marketing campaigns that drive measurable outcomes.
• Proven experience in executive communications, including speechwriting, internal messaging, and crisis communication.
• Expertise in digital marketing strategy, including web, social media, paid media, SEO, and analytics.
• Familiarity with marketing technologies such as CMS (Drupal preferred), email marketing platforms (Slate, Raiser's Edge, Emma knowledge preferred), and project management tools.
• Strong media relations skills and ability to serve as spokesperson or media strategist.
• Exceptional collaboration and communication skills, with a track record of influencing stakeholder groups.
• Commitment to mission-driven work, with experience in higher education, nonprofit, or values-based organizations preferred.

Nice to Have

• Master's Degree (preferred) or commensurate experience.
• Experience working in a mission-driven environment, particularly in higher education or nonprofit sectors.
• Experience with neuromarketing, storytelling, experiential marketing, and archetypal frameworks.

Qualifications

• Educational background includes a Bachelor's Degree (required) and a Master's Degree (preferred).

Benefits & Perks

• Health, dental, vision, and life insurance.
• Retirement plan.
• Paid time-off and tuition waiver.