Chief Marketing Officer, Optum Insight & Optum Financial

About the Role

Key Responsibilities

• Models positive, admirable leadership behaviors that foster a culture of inclusion and belonging, focusing on developing talent and bringing out the best in people.
• Leads the development of an overall marketing strategy that drives profitable growth.
• Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment.
• Executes customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS).
• Manages development and execution of new enrollment and retention strategies across business lines to meet targets and performance goals.
• Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies (websites, social media), and market research.
• Leads diverse teams across the country with both direct and indirect reporting relationships and supports traditional sales teams to meet growth and retention goals.
• Develops and implements marketing strategies and plans for Optum Insight and Optum Financial, including specific markets and service lines.
• Assists in product and market positioning, go-to-market, and launch strategies.
• Leads omni-channel campaigns utilizing best-in-class campaign management and measurement tools, leveraging content to drive personalization and extend reach.
• Manages large, complex budgets across diverse market segments.
• Develops and enforces brand standards across business units to ensure consistency and brand integrity.
• Serves as a catalyst for innovation and actively seeks new ways to grow and improve marketing efforts.
• Establishes and achieves measurement standards for all marketing activities, including financial goals, ROI, and reporting.
• Leads and supports external vendor relationships.

Requirements

• Bachelor's degree.
• 15+ years of broad-based marketing experience including leadership of client and consumer marketing strategy, branding, advertising, communications, and digital marketing.
• 10+ years of team leadership experience.
• Broad-based knowledge and results in leading marketing within a large, matrix organization.
• Ability to think conceptually and strategically, shaping, teaching, influencing, and delivering on targets.
• Strong collaboration and teamwork skills, maintaining respect and relationships across the organization.
• High organizational agility to handle large-scale change programs and navigate complex situations with multiple stakeholders.
• Effective communication skills to shape opinions, overcome objections, and influence others.
• Solid personal communication skills and ability to build collaborative relationships across disciplines.
• Experience in developing and implementing new systems, programs, techniques, and procedures with a track record of achieving financial goals.
• Demonstrated business management ability with strategies that drive measurable results.
• Ability to adapt quickly to change and lead others through change in a fast-paced environment.

Nice to Have

• Healthcare or Financial Services Marketing experience.
• Master's degree in Marketing or Business Administration.
• Based in Eden Prairie, MN.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase and 401k contribution.
• Remote work flexibility (adherence to Telecommuter Policy).