Commerce Media Search Marketing Associate Manager - 399462

PepsiCo

Plano, TX

Full Time

Senior

89k-149k

12 days ago

Job Description

About the Role

This high-visibility position will support Search marketing streams for our Digital Commerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders (marketing & sales), media agencies, and data science teams to design and execute best in class search marketing program, report on key metrics to demonstrate how the channel is driving customer and business value, and help build reporting solutions that help stakeholders understand effectiveness of the channel and what can be done to improve business results to drive growth. Your work will be critical to help improve the value driven through Digital Commerce platforms by growing the business at places where there is tangible value and scaling back in specific pockets to drive efficiency.

Key Responsibilities

Create & execute paid search campaigns across multiple retailer platforms and Pepsico brands
Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals
Optimize campaigns at regular cadence to hit key KPIs
Identify test and learn opportunities and lead test execution
Conduct estimation for annual and monthly budgets
Ensure deployment of best practices across all paid search activities
Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion
Present the results to internal stakeholders, proactively work with cross-functional teams to build and deliver reporting solutions
Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
Test and measure automation capabilities and include results on a quarterly basis

Requirements

Prior experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart preferred
Google AdWords experience a plus
Experience with within an agency environment preferred
Expertise with Microsoft Excel, Word, and PowerPoint is required
4+ years experience in running paid search campaigns
Prior experience with CPG companies preferred
Ability to communicate, collaborate effectively at various levels of the organization
Strong critical thinking and problem-solving skills
Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach
Team player with the ability to excel in an agile, collaborative, ambiguous environment
Ability to multitask and handle other duties as assigned
Proven fiduciary responsibility/ease of management for large scale budgets

Nice to Have

Experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart
Google AdWords experience
Experience with within an agency environment
Prior experience with CPG companies

Qualifications

4+ years experience in running paid search campaigns

Benefits & Perks

Bonus based on performance with a target payout of 10% of annual salary
Paid time off including paid parental leave, vacation, sick, and bereavement
Comprehensive benefits package including Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts
Employee Assistance Program (EAP)
Insurance (Accident, Group Legal, Life)
Defined Contribution Retirement Plan

Working at PepsiCo

PepsiCo values diversity and inclusion, as reflected in their commitment to equal opportunity employment and consideration of qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. The company emphasizes collaboration, results orientation, and a bias for action within an agile and collaborative environment.

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