Commerce Media Search Marketing Associate Manager - 399462

PepsiCo

Chicago, IL

Full Time

Mid Level

89k-149k

13 days ago

Job Description

About the Role

This high-visibility position at PepsiCo Corp in Chicago, Illinois, supports Search marketing streams for the Digital Commerce business. The role involves executing and optimizing paid search campaigns, partnering with stakeholders, media agencies, and data science teams to design and implement effective search marketing programs, reporting on key metrics, and building reporting solutions to demonstrate channel effectiveness and drive business growth. The work aims to improve value through Digital Commerce platforms by scaling successful initiatives and increasing efficiency.

Key Responsibilities

Create & execute paid search campaigns across multiple retailer platforms and Pepsico brands
Track paid search budgets by platform and brand, analyze campaign data to achieve business goals
Optimize campaigns at regular cadence to hit key KPIs
Identify test and learn opportunities and lead test execution
Conduct estimation for annual and monthly budgets
Ensure deployment of best practices across all paid search activities
Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion
Present results to internal stakeholders and work with cross-functional teams to build and deliver reporting solutions
Liaise with teams (Sales, Marketing, DTX, etc.) to understand business objectives and product mix to identify growth opportunities
Test and measure automation capabilities and include results in quarterly reports

Requirements

4+ years' experience in running paid search campaigns
Experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart preferred
Google AdWords experience a plus
Experience within an agency environment preferred
Expertise with Microsoft Excel, Word, and PowerPoint
Prior experience with CPG companies preferred
Ability to communicate and collaborate effectively at various organizational levels
Strong critical thinking and problem-solving skills
Results-oriented strategic thinker with a bias for action
Ability to multitask and handle multiple duties
Proven fiduciary responsibility for large-scale budgets

Nice to Have

Experience with Amazon search (AMS), Kroger, or Walmart platforms
Google AdWords experience
Experience within an agency environment
Prior experience with CPG companies

Qualifications

4+ years' experience in paid search campaigns
Experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart preferred
Google AdWords experience a plus
Expertise with Microsoft Office tools

Benefits & Perks

Expected compensation range between $89,000 - $149,000
Bonus based on performance with a target payout of 10% of annual salary
Paid time off including parental leave, vacation, sick, and bereavement
Comprehensive benefits package including Medical, Dental, Vision, Disability, Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), and Defined Contribution Retirement Plan

Working at PepsiCo

PepsiCo values effective communication and collaboration across organizational levels. The company fosters an environment that encourages strategic thinking, results orientation, agility, and teamwork. It emphasizes integrity, fiduciary responsibility, and a can-do attitude, supporting diversity and inclusion through its Equal Opportunity Employer policies.

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