Commercial Buildings Product Marketing Manager

About the Role

Key Responsibilities

• Responsible for new product launches with measurable KPIs against key performance goals.
• Work with business development managers and product managers to develop a quantifiable value proposition, messaging, and positioning that resonate with target market and buyer persona.
• Lead discovery sessions with internal and external stakeholders to define what a successful product launch looks like.
• Create and execute marketing plans for brand awareness, demand generation, sales, and channel enablement.
• Collaborate with business development, demand generation, and product management in the creation of thought leadership, portfolio content, sales tools, integrated campaigns, and advertising.
• Lead start-to-finish marketing collateral development for large, complex initiatives from product messaging and positioning to creative briefs, via multi-department, multi-channel coordination.
• Track and report on KPIs while providing insights and recommendations to improve results.
• Monitor and report on the success of product launches, adjusting strategies as needed.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Interpret customer personas and use insights to tailor marketing efforts.
• Track and analyze the performance of marketing campaigns related to product launches.
• Use data-driven insights to optimize marketing strategies and improve ROI.
• Ensure that product marketing campaigns and materials align with vertical business strategies and objectives.

Requirements

• Bachelor's Degree in Business, Marketing, Engineering, or Similar.
• 8-10 years of product marketing experience.
• Specific work experience in commercial buildings.
• Proven history of product management and marketing success in a product marketing position.
• Strong technical aptitude to understand product features, competitive gaps/advantages, customer challenges, and solve problems.
• Ability to travel 10-20%.
• Highly organized with strong project and time management skills.
• Ability to manage multiple product launches across matrixed departments, leadership levels, and distribution channels.
• Capable of translating complex development ideas and technical input into customer-facing content.
• Comfortable with quickly understanding, filtering, and consolidating input for concise, effective decision making.
• Thinks and plans big picture but executes with an eye for detail and excellence across all touchpoints.

Nice to Have

• Experience working with channel partners, engineers, contractors, and end users.
• Experience in developing and executing integrated marketing campaigns.

Qualifications

• Bachelor's Degree in Business, Marketing, Engineering, or Similar.
• 8-10 years of product marketing experience.

Benefits & Perks

• Competitive compensation package with a salary range of $93,900 to $169,000 USD annually plus bonus.
• Medical, Dental, and Vision plans.
• 401(k) with company contribution.
• Paid time off.
• Paid parental leave.
• Tuition reimbursement.