Communications Advisor - Social Media Governance Team

PNC

Cleveland, OH

Full Time

Mid Level

72k-120k

7 days ago

Job Description

About the Role

The Communications Advisor - Social Media Governance Team role at PNC involves supporting the strategy and execution of social media advocacy programs, enhancing policy and governance efforts, and amplifying the company's brand narrative through social media. The position is part of the Marketing and Communications department, which provides expertise in internal and external communications to support PNC's business priorities and foster an inclusive workplace culture where employees feel valued and respected.

Key Responsibilities

Own day-to-day governance and enablement support and recommend strategies for advocacy programs in partnership with Communications Manager.
Identify opportunities to enhance risk mitigation strategies and support compliance.
Collaborate cross-functionally and develop strong working relationships internally with Program Leads, MarCom partners, Legal/Compliance, and externally with social media platform and technology partners.
Clearly articulate enterprise social media policy, best practices, and processes with stakeholders and participate in training and education efforts for consistent engagement and execution.
Support program optimizations through data analytics and develop measurement and reporting in conjunction with analytics partners to capture social efforts.
Evaluate social media initiatives through the lens of brand safety and strong performance, and support recommendations with data insights and industry trends.
Guide the creation of compelling social-first content and resources that align with key business priorities.

Requirements

3+ years' social media experience with a proven track record of developing and implementing strategies to drive brand awareness and engagement.
Experience leading relationships with internal and external partners and providing actionable feedback to drive performance.
Knowledge of social media management technology (Hearsay, Everyone Social, Sprinklr, SOCi) is preferred.
Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously.
Ability to translate key performance indicators into actionable insights for program optimizations.

Nice to Have

Branding
Change Management
Creative Process
Design Thinking
Digital Marketing
Media Relations
Prioritization
Strategic Communication Planning
Strategic Planning

Qualifications

Bachelor's degree.
3+ years of relevant industry experience.
No required certifications or licenses.

Benefits & Perks

Comprehensive range of benefits including medical/prescription drug coverage with HSA, dental and vision options.
Employee and spouse/child life insurance; short and long-term disability protection.
401(k) with PNC match, pension and stock purchase plans.
Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
Educational assistance, wellness programs with financial incentives.
Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days.

Working at PNC

PNC values an inclusive and accessible workplace where employees are encouraged to contribute, feel respected, and are recognized as the company's greatest differentiator and competitive advantage. The organization fosters a customer-focused approach and emphasizes managing risk effectively to support its enterprise risk management framework.

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