Communications Advisor - Social Media Governance Team

About the Role

Key Responsibilities

• Own day-to-day governance and enablement support and recommend strategies for advocacy programs in partnership with Communications Manager.
• Identify opportunities to enhance risk mitigation strategies and support compliance.
• Collaborate cross-functionally and develop strong working relationships internally with Program Leads, MarCom partners, Legal/Compliance, and externally with social media platform and technology partners.
• Clearly articulate enterprise social media policy, best practices, and processes with stakeholders and participate in training and education efforts for consistent engagement and execution.
• Support program optimizations through data analytics and develop measurement and reporting in conjunction with analytics partners to capture social efforts.
• Evaluate social media initiatives through the lens of brand safety and strong performance, and support recommendations with data insights and industry trends.
• Guide the creation of compelling social-first content and resources that align with key business priorities.

Requirements

• 3+ years' social media experience with a proven track record of successfully developing and implementing strategies to drive brand awareness and engagement.
• Experience leading relationships with internal and external partners and providing actionable feedback to drive performance.
• Experience with social media management technology (Hearsay, Everyone Social, Sprinklr, SOCi) is preferred.
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously.
• Ability to translate key performance indicators into actionable insights for program optimizations.

Nice to Have

• Branding
• Change Management
• Creative Process
• Design Thinking
• Digital Marketing
• Media Relations
• Prioritization
• Strategic Communication Planning
• Strategic Planning

Qualifications

• Bachelor's degree
• 3+ years of relevant/industry experience
• No required certifications or licenses

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage with HSA, dental and vision options.
• Employee and spouse/child life insurance; short and long-term disability protection.
• 401(k) with PNC match, pension and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance, wellness programs with financial incentives.
• Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days.