Community and Marketing Liaison

About the Role

Key Responsibilities

• Works closely with Senior BH Marketing Account Manager to initiate, prioritize, and support implementation and measurement of strategic marketing initiatives for Old Vineyard Behavioral Health Services.
• Conducts ongoing market research and analysis of key referral sources to inform audience-targeted marketing materials and campaigns.
• Creates demand for Old Vineyard's services through the effective application of ethical marketing principles and sales methods.
• Collaborates with the Director of Business Development and Business Development Team to present a positive and professional public image of the facilities within the community/territory.
• Manages a territory conducting face-to-face marketing contacts.
• Implements the facility's strategic sales plan, enhances the facility's brand/image, manages assigned territory and accounts, and works to achieve business development goals.
• Demonstrates tact, resourcefulness, patience, and dedication in a fast-paced environment.

Requirements

• Bachelor's degree in marketing, public relations, or a related field preferred.
• One-year prior experience in marketing, public relations, advertising, or related areas preferred.
• Previous experience in a behavioral health setting strongly desired.
• Expertise and experience in Communications, Advertising and/or Marketing.
• Excellent communication and sales skills.
• Strong speaking/presentation skills.
• Clear understanding of online and offline channels.
• Ability to identify opportunities and effectively execute marketing strategies.
• Highly collaborative and works well with others.
• Effective in multi-tasking and thrives in a fast-paced environment.
• NC Driver's license required with a good driving record.

Nice to Have

• Experience with individuals with mental health conditions.

Qualifications

• Bachelor's degree in marketing, public relations, or a related field.

Benefits & Perks

• Career development opportunities across UHS and its 300+ locations.
• HealthStream online learning catalogue.
• Competitive compensation and generous paid time off.
• Excellent medical, dental, vision, and prescription drug plans.
• 401(k) with company match and discounted stock plan.
• SoFi student loan refinancing program.
• Tuition assistance (after 1-year of employment).