Competitive Intelligence Marketing Manager

Sierra

San Francisco, CA

Full Time

Senior

18 days ago

Job Description

About the Role

At Sierra, we are building a platform to enable every company in the world to build their own autonomous AI agents for everything from customer service to commerce. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London. Our culture is guided by values such as Trust, Customer Obsession, Craftsmanship, Intensity, and Family. Our co-founders are Bret Taylor and Clay Bavor, with extensive backgrounds in leading tech companies and AI initiatives.

Key Responsibilities

Own and drive Sierra's competitive intelligence (CI) efforts with a strong focus on marketing strategy, messaging, and market understanding.
Conduct in-depth market and competitive research to inform product positioning, customer segmentation, and GTM strategy.
Develop and maintain CI assets like battlecards, win/loss insights, competitor summaries, and executive briefings.
Build scalable CI processes and tools to deliver timely, actionable insights across the company.
Support analyst relations efforts—supporting narrative development, briefing preparation, and relationship management.
Support pricing and packaging strategy through market benchmarking, competitive comparisons, and strategic recommendations.

Requirements

8+ years of experience in Competitive Intelligence, Product Marketing, or Strategy roles—preferably in B2B SaaS or AI.
Strong grasp of marketing dynamics, market segmentation, and competitive positioning.
Hands-on experience managing analyst relations and shaping strategic narratives.
Proven ability to contribute to packaging and pricing strategies through competitive and market insights.
Excellent communication and stakeholder management skills; strong executive presence.
Self-starter mindset with comfort navigating ambiguity and building from scratch.

Nice to Have

Experience in early-stage or high-growth startup environments.
Exposure to global markets and awareness of international competitive dynamics.
Experience partnering with Sales Enablement to activate CI insights in the field.

Qualifications

Formal educational background is not explicitly specified, but extensive experience in CI, Product Marketing, or Strategy roles is required.

Benefits & Perks

Flexible (Unlimited) Paid Time Off
Medical, Dental, and Vision benefits for you and your family
Life Insurance and Disability Benefits
Retirement Plan (e.g., 401K, pension) with Sierra match
Parental Leave
Fertility and family building benefits through Carrot (U.S. only)
Lunch, as well as delicious snacks and coffee to keep you energized
Discretionary Benefit Stipend giving people the ability to spend where it matters most
Free alphorn lessons

Working at Sierra

We are guided by values that include Trust, Customer Obsession, Craftsmanship, Intensity, and Family. We emphasize building trust with customers and colleagues, obsessing over customer outcomes, paying attention to detail, playing to win with urgency, and supporting a balanced, respectful work environment that celebrates personal and professional achievements.

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