Consultant, Ketchum Analytics

About the Role

Key Responsibilities

• Analyze full communications programming and measure impact across channels such as paid media, social media, earned media, influencer, website, and search.
• Support primary research projects (quantitative and qualitative) and secondary research with guidance from managers and senior staff.
• Leverage tools, technology, and secondary data sources to define and profile target audiences, predict trends, assess industry and competitor landscapes, analyze conversations, and identify white space opportunities for clients.
• Partner with strategists, brand teams, and channel experts to ensure research ties to clear, actionable insights that guide communications and PR strategies.
• Provide strategic consumer and business insights that are insightful and actionable, avoiding mere data dumps.
• Distill research findings into visually appealing reports that tell a concise and clear story aligned with client objectives.
• Understand clients' objectives and ensure research and insights deliverables meet those needs.
• Participate in the development of new and incremental business opportunities.
• Gain exposure to industry innovations in a highly collaborative environment.

Requirements

• Bachelor's degree in a related field; Master's degree or certifications/courses in data analytics or communications/PR are helpful.
• Minimum of 1-2 years of related experience in communications strategic insights, data, analytics, and research; PR/communications measurement experience is a plus.
• Ability to collaborate across multiple geographies and work effectively in a team environment.
• Strong multi-tasking, prioritization, and deadline management skills.
• Proactive approach to anticipating next steps and advancing projects.
• Experience supporting primary and secondary research projects.
• Interest in learning new research technologies, tools, and methods, including AI.
• Proficiency in Microsoft tools such as PowerPoint, Word, and Excel.

Nice to Have

• Writing experience, especially in understanding data and insights.
• Experience with website analytics tools like Google Analytics or Adobe Analytics.
• Familiarity with social media measurement and monitoring tools such as Brandwatch, Talkwalker, LexisNexis.
• Knowledge of search engine optimization and search tools.
• Data visualization skills using Tableau, Google Data Studio, or PowerBI.
• Advanced Excel skills including pivot tables, VLOOKUPs, and formulas.
• Experience with secondary audience insights databases like YouGov, Resonate, Canvas8, comScore, Quid, GWI, MRI/Simmons.
• Experience with social media analytics tools such as Meta Business Manager, Hootsuite, Sprinklr.
• Familiarity with influencer identification tools like Onalytica, Tagger, TapInfluence, Traackr.

Qualifications

• Bachelor's degree in a related field.
• 1-2 years of experience in communications insights, data, analytics, and research.

Benefits & Perks

• Hybrid workplace with three days a week in the office.
• Robust benefits program, effective within 30 days of hire.
• Paid maternity/paternity leave.
• Family forming benefits.
• Employee recognition program.
• Generous paid time off including vacation, wellness, and extended holiday schedule.
• Various development opportunities.
• Tuition reimbursement.
• Monthly cell phone and Wi-Fi reimbursement.