Consumer Insights Manager

About the Role

Key Responsibilities

• Provide research leadership, planning, and execution of high-end analytics and strategic business analysis supporting the organization and institutions.
• Act as the primary Consumer Insights contact for an institution(s), coordinating efforts to execute research plans.
• Ensure research efforts stay within approved budgets and objectives.
• Provide expert insights and counsel to internal business partners and external vendors based on research findings.
• Lead development of multi-year strategic research plans and prioritization for institutions.
• Independently lead method recommendations, vendor identification, and study design alignment.
• Manage vendors, analyze research findings, and present results to audiences from junior to executive levels.
• Manage multiple projects and priorities independently to support internal and external clients.
• Lead complex analytical studies including segmentation, business driver analysis, marketing mix modeling, conjoint analysis, and industry forecasts.
• Oversee predictive quantitative modeling such as enrollment projection and media channel effectiveness.
• Integrate segmentation into annual business and marketing planning processes.
• Represent Consumer Insights on multifunctional taskforces within and across institutions.
• Manage freelance/contract resources and/or junior team members as assigned.
• Synthesize primary and secondary research to develop brand positioning and business recommendations.
• Create fact-based business case documents for internal partner recommendations.
• Perform other duties as assigned and ensure compliance with policies and standards.

Requirements

• Bachelor's Degree in Business, Marketing, or related field.
• Eight (8) or more years of experience in consumer marketing research or related areas.
• Experience with design and analysis of survey research, tracking/brand equity, or advertising research.
• Proficiency in statistical packages such as SAS or SPSS.
• Knowledge of applied statistical methods including regression models, time series analysis, segmentation, conjoint analysis, and factor analysis.
• Strong understanding of quantitative research methods and statistics.
• Experience with data collection and tabulation for survey research, including sampling, crosstab analysis, and multivariate weighting.
• Adept at questionnaire development, sample design, analysis, and reporting.
• Strong written and interpersonal communication skills, including presentation experience.
• Ability to manage multiple projects in a fast-paced environment.
• Strong business acumen, negotiation, and influencing skills.
• Strategic thinking with an understanding of tactical implications.

Nice to Have

• Proficiency in Word, Excel, PowerPoint, and Access.
• Experience with industry conventions in data collection and analysis.

Qualifications

• Educational background in Business or Marketing (Bachelor's degree required).

Benefits & Perks

• Health, dental, vision, life, and disability insurance.
• 401k Retirement Program with 6% employer match.
• Participation in Adtalem's Flexible Time Off (FTO) Policy.
• 12 Paid Holidays.
• Participation in an annual incentive program based on performance.