Consumer Insights Manager I

Eastman Chemical

Kingsport, TN

Full Time

Senior

8 days ago

Job Description

About the Role

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA.

Key Responsibilities

Manage and oversee multiple consumer insights projects from research consulting and design through execution, analysis, reporting, and presentation to internal and external stakeholders.
Translate complex business challenges into clear research objectives and methodologies.
Synthesize large qualitative and quantitative data sets to extract actionable insights that drive business decisions and innovation.
Present insights effectively using compelling storytelling techniques to engage stakeholders and drive informed action.
Collaborate cross-functionally with sales, marketing, technology, and various business units to integrate consumer insights into strategic initiatives.
Identify opportunities to incorporate the consumer voice into key projects and market activation strategies.
Support Eastman's sustainability and circular economy initiatives through insights that guide product development and marketing strategies.
Stay current on industry and consumer trends relevant to Eastman's markets and share insights with internal teams.
Mentor and support analysts on the global research team, fostering professional growth and knowledge sharing.

Requirements

Bachelor's degree in business, marketing, or a related field (required).
Minimum of 5 years' experience in consumer insights or research roles either client or vendor side.
Proficiency in qualitative and quantitative research methods, including advanced analytic techniques.
Experience with research software tools including SPSS and Qualtrics.
Strong stakeholder engagement, communication, and presentation skills.
Ability to translate complex data into clear, actionable business insights.
Proven ability to navigate and collaborate within large, matrixed organizations.

Nice to Have

Master's degree in market research, business administration, or related discipline (preferred).

Qualifications

Bachelor's degree in business, marketing, or a related field
Master's degree in market research, business administration, or related discipline (preferred)