Lead Market Research & Analysis

About the Role

Key Responsibilities

• Serve as the industry subject matter expert for AT&T Business Products by accessing, verifying, organizing, analyzing and synthesizing market trends, competitive intelligence, earnings, economic indicators, and sales data.
• Define requirements for analysis, perform analysis, and assess potential business impact; forecast future market research needs to support leadership in strategic decision-making.
• Manage research studies and make presentations on new market areas and future market conditions.
• Assess competitor's quarterly earnings reports and provide key insights on volume trends, pricing, product offers, and distribution.
• Ensure high-quality data collection, analysis, and synthesis using advanced analytics techniques.
• Work on complex issues requiring in-depth evaluation of variable factors.
• Organize, plan, and develop holistic stories that integrate data from multiple sources to drive actionable insights.
• Lead cross-functional, advanced analytics initiatives in partnership with Product, Channel, Sales, and Finance teams.
• Provide consultation to marketing on identifying opportunities and threats to market share, and recommend strategies for improvement.
• Prepare presentation materials with reports, charts, and visual aids; present findings persuasively to leadership.
• Build and maintain strong relationships with internal stakeholders and external vendors to align research efforts with business needs.
• Manage multiple tracking platforms with support from outside research firms.
• Partner with cross-functional teams to integrate data, insights, and formulate strategic recommendations.

Requirements

• Experience in market research, data analysis, or related fields with the ability to analyze market trends and competitive intelligence.
• Ability to define analysis requirements, perform complex analysis, and assess business impact.
• Proficiency in managing research studies and presenting insights to leadership.
• Strong analytical skills with experience in advanced analytics techniques and data synthesis.
• Excellent communication skills for preparing reports and presenting findings persuasively.
• Ability to work on complex issues requiring in-depth evaluation of data and variables.
• Experience working with cross-functional teams and managing multiple research platforms.

Nice to Have

• Experience with statistical/data mining tools and large datasets.
• Knowledge of industry-specific market trends in wireless and wireline sectors.
• Previous experience in a similar role within telecommunications or technology industries.

Qualifications

• Relevant experience in market research, data analysis, or related fields
• Proficiency with analytics tools and data management
• Strong communication and presentation skills

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts on AT&T mobility plans, accessories, internet, and phone