Consumer Marketing Strategist (Hybrid)

About the Role

Key Responsibilities

• Identify and build full-funnel marketing strategies designed to deliver profitable growth.
• Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business.
• Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results.
• Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.
• Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value.
• Research and monitor competitor activity.

Requirements

• Bachelor's Degree in Marketing or Business related field.
• 5 years of Consumer Marketing Experience.
• Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.
• Understanding of full-funnel marketing campaigns and an ability to analyze and articulate how upper and mid-funnel tactics contribute to improved lower-funnel performance.
• Experience in creating consumer go-to-market plans in a results-driven environment, improving metrics across acquisition, onboarding, and ongoing engagement, all with a highly data-driven, customer-centric approach.
• Strong analytical, problem-solving, and data analysis skills.

Nice to Have

• Experience with digital marketing campaigns in banking or financial services.

Qualifications

• Bachelor's Degree in Marketing or Business related field.
• 5 years of relevant consumer marketing experience.

Benefits & Perks

• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability.
• 401K plan.
• Pay based on factors including education, work experience, location, certifications, etc.