Consumer Website Product Marketing Content Specialist (Digital Channel)

About the Role

Key Responsibilities

• Act as subject matter expert for product/features and market trends.
• Manage day-to-day website content updates, ensuring alignment with campaign and product launch goals.
• Own end-to-end campaign implementation on the website, including content planning, coordination with designers and developers, and go-live execution.
• Collaborate with design and web development agencies to launch updates at scale.
• Analyze website performance, traffic patterns, and engagement metrics to drive insight-based recommendations for content and campaign improvement.
• Develop go-to-market strategies and marketing plans.
• Define product positioning and messaging.
• Lead campaign execution across multiple channels.
• Drive user engagement and adoption through education and content.
• Generate market analysis, track KPIs, and optimize performance.
• Collaborate with cross-functional teams including product, content, and research.
• Gather and apply user insights to influence product and marketing.
• Independently produce and iterate high-quality marketing content.
• Guide internal/external user research efforts.
• Manage brand positioning and storytelling strategies.
• Deliver impactful, data-driven marketing initiatives and briefs.

Requirements

• 6+ years of experience in marketing, with a focus on product marketing, digital/web campaigns, growth, and brand strategy.
• Proven success in launching, scaling, and optimizing consumer-facing products and features through integrated marketing strategies.
• Hands-on experience managing high-traffic consumer websites, ensuring consistent and timely content updates across global markets.
• Strong track record of developing go-to-market strategies, defining product positioning and messaging, and executing full-funnel marketing plans.
• Experience leading creative execution across digital channels, including website, social, and campaign platforms.
• Comfortable managing marketing workflows with tools like Figma, Google Workspace, and web analytics tools.
• Skilled in analyzing website performance, user engagement metrics, and campaign effectiveness to generate actionable insights.
• Uses data to inform content strategies and optimize future marketing efforts.
• Capable of validating market opportunities and making strategic decisions grounded in performance analytics.

Nice to Have

• Marketing experience within tech, SaaS, digital platforms, or consumer products.
• Background in working with or alongside global teams or matrix organizations.
• Comfortable working in contract or temporary roles with a focus on delivery, not strategic decision-making authority.

Qualifications

• BA/BS degree or equivalent practical experience.