Content & SEO Strategist

Webspec Design

Urbandale, IA

Full Time

Mid Level

40k-50k

about 2 months ago

Job Description

About the Role

A Content & SEO Strategist at Webspec forms the foundation for strategically implementing content for our clients, working with organizations to write or edit content that fits their brand voice and collaborating with creative teams to advise on content marketing strategy for websites or marketing campaigns. Webspec works with clients across all industries and organization sizes; from small businesses to government and enterprise-level campaigns, we customize our solutions to fit the unique needs of our clients as their goals evolve. Content & SEO Strategists are working towards honing their skills in all aspects of content marketing, user experience, and web design, and they are comfortable with acting as the experts when it comes to client projects.

Key Responsibilities

Perform basic content strategy, writing, and editing for web projects
Implement brand stories and user personas on web projects
Develop primary and secondary navigation structure
Conduct keyword research and initial SEO tasks
Set up Google Analytics and Search Console for clients
Configure XML sitemaps
Present content strategy and documents to clients in weekly meetings
Collaborate with designers on wireframing and content prioritization
Assist with content entry on WordPress and Drupal projects
Assist project managers with miscellaneous project or client tasks
Write copy and link text in accordance with WCAG 2.2 level AA standards
Complete content & SEO audits and present findings to clients
Demonstrate baseline knowledge of Google Analytics & Search Console functionality
Proactively stay informed about industry standards and changes
Maintain an intermediate level of knowledge of technical SEO best practices
Contribute to the success of the team and clients through independent task completion

Requirements

Bachelor's Degree in English, Marketing, Journalism, Communications, or related field
Strong written and verbal communication skills
Working knowledge of popular style guides including AP and Chicago
Knowledge of SEO, WordPress, Drupal, and Google Apps a plus
Knowledge of current marketing strategies and their application across industries
Knowledge of Google Marketing Platforms, including Google Analytics, Search Console, and Tag Manager preferred
Demonstrated understanding of content strategy and implementation on websites
Ability to complete tasks independently without regular guidance
Experience with content audits and presenting findings
Baseline knowledge of Google Analytics & Search Console functionality
Intermediate knowledge of technical SEO best practices
Maintaining advanced certification in Google Analytics

Nice to Have

Knowledge of Google Marketing Platforms, including Google Analytics, Search Console, and Tag Manager

Qualifications

Bachelor's degree in a related field

Benefits & Perks

Health insurance
Dental insurance
Paid time off
Vision insurance
401(k) matching
Flexible schedule
Life insurance
Retirement plan

Working at Webspec Design

Webspec works with clients across all industries and organization sizes; from small businesses to government and enterprise-level campaigns, we customize our solutions to fit the unique needs of our clients as their goals evolve.

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