Content and Social Media Specialist

Aldevron

Fargo, ND

Full Time

Senior

58k-73k

5 days ago

Job Description

About the Role

The Content and Social Media Specialist position is part of the Global Communications team located in Fargo, ND and can be onsite or remote. This role is responsible for shaping and amplifying Aldevron's external voice across digital platforms, with a focus on social media, storytelling, and public relations. The role involves creating compelling content, managing online presence in both earned and owned channels, and elevating Aldevron's brand in the biotech and life sciences space. The position reports to the Senior Director of Communications and supports the company's mission to accelerate innovation in genomic medicine and life sciences, contributing to impactful scientific advancements and fostering a culture of belonging and continuous improvement.

Key Responsibilities

Develop and implement a comprehensive social media plan aligned with brand goals and voice.
Own and manage the content calendar across platforms like LinkedIn, YouTube, and emerging channels.
Create and curate engaging visual and written content such as posts, videos, and graphics that reflect Aldevron's mission and scientific leadership.
Monitor trends, platform updates, and competitor activity to optimize social media performance.
Lead community engagement efforts, fostering dialogue with followers, influencers, and industry stakeholders.
Collaborate with creative and marketing teams to ensure brand consistency across all digital touchpoints.
Plan, write, and edit original content including blog posts, social media copy, video scripts, and thought leadership pieces.
Lead content design for brand campaigns and scientific events, ensuring alignment with business goals.
Work with digital teams to optimize all content for engagement, discoverability, and scientific accuracy.
Source stories from internal teams and translate complex science into compelling narratives.
Cultivate and manage relationships with internal partners, marketing, R&D, and leadership to align messaging.
Provide counsel to connect communications efforts with Aldevron's strategic plan.
Track and analyze content and social media performance using analytics tools and adjust strategies accordingly.
Monitor brand reputation and visibility through earned media and public relations efforts.

Requirements

Bachelor's degree in Communications, Marketing, Public Relations, or a related field with a strong understanding of science (biotech or life sciences preferred).
5 years of experience in content creation, social media planning, and external communications.
Excellent writing, editing, and storytelling skills with the ability to translate technical topics for broad audiences.
Confidence in public-facing roles, including presentations, interviews, and event support.
Experience with social media management tools (e.g., Sprout Social, Hootsuite) and sales enablement tools (e.g., Seismic).
Proven success in managing digital content and social media platforms with a data-driven approach.
Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.

Nice to Have

Proficiency in visual content tools (e.g., Canva, Adobe Creative Suite).

Qualifications

Bachelor's degree in Communications, Marketing, Public Relations, or a related field.

Benefits & Perks

A broad array of comprehensive, competitive benefit programs that add value to our lives, including health care programs and paid time off.

Working at Aldevron

At Aldevron, we thrive in a culture of belonging where your unique viewpoint matters. We are committed to continuous improvement, innovation, and making a tangible impact through life sciences, diagnostics, and biotechnology. Our collaborative spirit, scientific expertise, and unwavering commitment to quality drive progress and scientific breakthroughs. We value diverse perspectives and aim to foster an environment where every team member can contribute to advancing science and unlocking human potential.

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