Content and Social Strategist

Fannie Mae

Washington, DC

Full Time

Mid Level

94k-122k

5 days ago

Job Description

About the Role

Return to selected search result Content and Social Strategist Apply remote type Flex locations Washington, DC Reston, VA posted on Posted Today job requisition id JR1497 Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home. As a valued colleague on our team, you will lead the development and creation of content grounded in audience insights that effectively communicate the Fannie Mae narrative. You will help brainstorm and develop impactful content ideas, manage the development process end-to-end, and oversee content execution in collaboration with brand and paid media teams.

Key Responsibilities

Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies and more, that supports key business initiatives.
Partner with team members and other key stakeholders to develop Fannie Mae's brand strategy, including brand architecture, naming, messaging, etc.
Create and manage an editorial calendar to plan and schedule content releases.
Translate data, insights, and trends into actionable content strategies.
Leverage research and data to assess product performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs.
Clearly present information to both internal and external audiences verbally or in writing in an engaging and easy-to-understand manner, including presentations, copywriting, planning, and distributing communications.

Requirements

Minimum of 2 years related experience delivering content in different marketing channels such as social media, display, email, web, etc.
Deep understanding of social media marketing and analytics to provide clear reporting to inform business objectives.
Bachelor's degree or equivalent.
Exceptional written and verbal communication skills.
Ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines.
Self-starter who is comfortable navigating ambiguity and proactively solving problems.

Nice to Have

3-5 years related experience.
Love of test and learn - using research to ground thinking and strategy.
Driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.
Ability to rapidly prioritize and respond to changing business needs.

Qualifications

Bachelor's Level Degree (Required)

Benefits & Perks

Broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.

Working at Fannie Mae

Fannie Mae is committed to providing equal employment opportunities and reasonable accommodations to qualified individuals with disabilities. The company values purpose-driven innovation, collaboration, and a fast-paced, agile environment.

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