Content and Social Strategist

About the Role

Key Responsibilities

• Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies and more, that supports key business initiatives.
• Partner with team members and other key stakeholders to develop Fannie Mae's brand strategy, including brand architecture, naming, messaging, etc.
• Create and manage an editorial calendar to plan and schedule content releases.
• Translate data, insights, and trends into actionable content strategies.
• Leverage research and data to assess product performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs.
• Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communications, etc.

Requirements

• 2 years related experience which demonstrates success delivering content in different marketing channels such as social media, display, email, web, etc.
• Deep understanding of social media marketing and analytics to provide clear reporting to inform business objectives.
• Bachelor's degree or equivalent.
• Exceptional written and verbal communication skills.
• Embraces a fast-paced, agile environment.
• Ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines.
• Self-starter who is comfortable navigating ambiguity and proactively solving problems.

Nice to Have

• 3-5 years related experience.
• Love of test and learn - using research to ground thinking and strategy.
• Driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.
• Ability to rapidly prioritize and respond to changing business needs.

Qualifications

• Bachelor's Level Degree

Benefits & Perks

• Broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.