Content Associate Social

PGA TOUR

Ponte Vedra Beach, FL

Full Time

Entry Level

about 1 month ago

Job Description

About the Role

The Content Associate Social Media is responsible for supporting the identification and creation of exciting and compelling content that drives conversation and engagements around the sport and its players. This position is a passionate storyteller, a creative idea generator, and an enthusiastic team player focused on growing the various social media platforms for the PGA TOUR. An understanding of tone, style, and voice is paramount for success with a creative team producing original content for fans. The role involves non-traditional hours, including nights, weekends, and holidays.

Key Responsibilities

Assist with the creation of engaging content from concept to completion before, during, and after tournaments for use on PGA TOUR platforms. Content could include images, copy, videos, graphics, GIFs, and other visual content.
Collaborate with other content creators, taking part in regular storytelling brainstorm sessions. Work seamlessly with tournaments, long form, client services, brand, and live production teams to create synergy in all TOUR messaging.
Work with Content Managers to respond to breaking news promptly with compelling content to join trending conversations.
Travel to tournaments and off-course shoots to capture and produce social content alongside a Content Manager or team leader.
Collaborate with other content creators, taking part in regular brainstorms and pitch sessions.
Adhere to PGA TOUR brand standards, strategic initiatives, and established voice across platforms.
Utilize available data and analytics to make or adjust programming and content decisions.
Execute branded content that fulfills sales initiatives.
Clip and share highlights live during competition for use on PGA TOUR social platforms.
Perform special projects or other duties as assigned.

Requirements

Bachelor's degree required; Journalism, Media or Communications preferred.
1-3 years professional experience in related field.
Experience contributing to a team, league, or other professional social media account with an understanding of how brands should participate in an authentic manner.
Passionate about content creation and the PGA TOUR. A self-starter with enthusiasm for innovative ideas and thinking outside the box.
Ability to organize and prioritize assignments. Must multitask, meet deadlines, and produce under pressure in a team environment.
Strong communication, writing, and editing skills including grammar, style, and spelling.
Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Facebook, TikTok, and emerging platforms.

Qualifications

Bachelor's degree in Journalism, Media, or Communications (preferred).

Working at PGA TOUR

The role emphasizes creativity, collaboration, and a passion for storytelling. It values innovative ideas, adaptability to a dynamic environment, and a strong understanding of social media trends and brand standards.

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