Content Development Marketing Manager

CRH Americas

Atlanta, GA

Full Time

Senior

10 days ago

Job Description

About the Role

The Content Development Marketing Manager at Oldcastle Content Development Marketing Manager at Oldcastle in Atlanta, Georgia, leads the content strategy and production across various platforms to support company goals, enhance brand presence, and engage target audiences. The role involves creating, implementing, and delivering content that supports lead generation and brand-building efforts, with a strong background in content creation, print, and digital marketing. The position is located at the corporate office in Atlanta, GA, with a hybrid work schedule.

Key Responsibilities

Develop and implement a comprehensive content strategy aligned with company and business-level goals to key target audiences.
Work with segment and product marketing managers to align content development and delivery with strategic goals.
Set KPIs related to content creation and deployment that support marketing objectives and strategy.
Develop various types of content, including articles, whitepapers, case studies, paid advertorials, blog posts, and website content.
Support the digital marketing team with collaborative content for newsletters, email drip campaigns, and social media posts.
Ensure content is optimized for SEO and follows brand voice and guidelines.
Stay informed with market trends, competitive content, and government and legislation bills and funding.
Work with technical product managers, product marketing managers, and engineers to generate technical content supporting increased project specifications.
Collaborate with the growth marketing team and agency partners to distribute content across relevant channels.
Repurpose content for various types of media distribution.
Develop and promote distribution strategies to increase reach, engagement, and conversations.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field.
5+ years of experience in content development.
Excellent writing, editing, and proofreading skills.
Proficiency with SEO tools and content management systems.
Ability to manage multiple projects and changing demands.
Familiarity with social media platforms and content marketing strategies.
Strong problem-solving and decision-making skills.
Ability to prioritize and manage multiple tasks and projects.
Flexibility and adaptability to change.
Excellent leadership qualities, team-player mindset, and self-motivation.

Nice to Have

Industrial B2B experience preferred.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or related field.
5+ years of experience in content development.

Benefits & Perks

Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs

Working at CRH Americas

CRH has a long and proud heritage as a collection of family businesses, regional companies, and large enterprises. It operates in a decentralized, diversified structure that allows employees to work in a small company environment while having the career opportunities of a large international organization. The company values opportunity for growth, development, and internal promotion, and fosters an inclusive culture.

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