Content Development Marketing Manager Content Development Marketing Manager

Evans Construction

Atlanta, GA

Full Time

Senior

about 2 months ago

Job Description

About the Role

The Content Development Marketing Manager at CRH is responsible for creating and implementing content strategies to support lead generation and brand-building efforts. The role involves developing various types of content, collaborating with marketing teams, and ensuring content aligns with company goals and market trends. This position offers the opportunity to work in a hybrid environment at the corporate office in Atlanta, GA, within a large global company that fosters a small-company feel and opportunities for impact.

Key Responsibilities

Develop and implement a comprehensive content strategy aligned with company and business-level goals to target audiences.
Work with segment and product marketing managers to align content development and delivery with strategic goals.
Set KPIs related to content creation and deployment to support marketing objectives and strategy.
Develop various types of content, including articles, whitepapers, case studies, paid advertorials, blog posts, and website content.
Support the digital marketing team with collaborative content for newsletters, email drip campaigns, and social media posts.
Ensure content is optimized for SEO and follows brand voice and guidelines.
Stay informed with market trends, competitive content, and relevant legislation.
Work with technical product managers, product marketing managers, and engineers to generate technical content supporting project specifications.
Collaborate with growth marketing team and agency partners to distribute content across relevant channels.
Repurpose content for various media distribution and develop strategies to increase reach and engagement.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field.
5+ years of experience in content development.
Excellent writing, editing, and proofreading skills.
Proficiency with SEO tools and content management systems.
Ability to manage multiple projects and changing demands.
Familiarity with social media platforms and content marketing strategies.
Strong problem-solving and decision-making skills.
Flexibility and adaptability to change.
Excellent leadership qualities, team-player mindset, and self-motivation.

Nice to Have

Industrial B2B experience preferred.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or related field.
5+ years of experience in content development.

Benefits & Perks

Highly competitive base pay.
Comprehensive medical, dental, and disability benefits programs.
Group retirement savings program.
Health and wellness programs.

Working at Evans Construction

CRH has a long and proud heritage as a collection of family businesses, regional companies, and large enterprises. It operates in a decentralized, diversified structure that allows employees to work in a small company environment while having the career opportunities of a large international organization. The company values opportunity for growth, development, and internal promotion, fostering an inclusive culture that supports gender diversity and employee well-being.

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