Content Lead

About the Role

Key Responsibilities

• Partner with the product marketing team to plan and create content that delivers value to clients, users, and prospects at different stages of the funnel, building brand awareness and demand.
• Work with the Head of Content Strategy to deliver content based on ZS's business strategy, marketing themes, competitive positioning, and content best practices.
• Develop content for targeted demand generation campaigns across various channels to reach key audiences and reinforce product value.
• Recommend appropriate content types to suit different target audiences' consumption behaviors and preferences.
• Write, ghostwrite, and copy edit short- and long-form content assets that are clear, compelling, and aligned with audience needs.
• Script videos to develop engaging storylines and collaborate with product marketers and video experts to execute them.
• Create promotional content to drive engagement and leads.
• Collaborate with product marketing and events teams to develop event content such as keynote presentations, digital signage, promotional videos, and social media.
• Guide colleagues and subject matter experts through the content development process.
• Shape content using personas, buyer's journey, messaging, keywords, and other strategic tools to meet audience needs.
• Translate product value and benefits for different clients and industries.
• Use data to monitor content performance and optimize assets for better outcomes.
• Stay informed on industry news, trends, and relevant topics to enhance content development.

Requirements

• B.S. degree required; advanced degree welcome.
• 5-10+ years of relevant writing experience in a B2B SaaS environment.
• Demonstrated knowledge of or familiarity with writing for the pharmaceutical, biopharma, or healthcare industry is a plus.
• Experience working on product content, promotional content, and thought leadership.
• Understanding of SEO and GEO best practices for digital content.
• Ability to influence others, including senior leaders, and negotiate solutions.
• Hands-on experience with content management systems and project management platforms.
• Strong project management skills.
• Ability to follow AP style, in-house style guides, and brand voice guidelines.
• Collaborative mindset with the ability to work independently and with a team.
• Flexibility to collaborate with team members in different time zones, including India.
• Minimal travel required (~5%).

Nice to Have

• Experience contributing to content marketing programs that deliver value to SaaS prospects and clients.

Qualifications

• Educational background: B.S. degree required, advanced degree welcome.

Benefits & Perks

• Comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth, and professional development.
• Robust skills development programs, multiple career progression options, internal mobility, and a collaborative culture.
• Flexible and connected work environment combining work from home and on-site presence.
• Travel opportunities to strengthen client relationships and gain diverse experiences.