Associate Director of Content

Quadpay

New York City, NY

Full Time

Director

144k-150k

1 day ago

Job Description

About the Role

As Associate Director of Content at Zip, you'll lead our content marketing strategy and execution, positioning Zip as the definitive thought leader in BNPL and payments. You will own the content strategy and editorial roadmap for our merchant audience, creating high-impact content that drives demand generation and influences industry conversations. This hands-on leadership role focuses on premium content initiatives sponsored partnerships with top publishers, commissioned analyst research, and thought-leadership programming while also offering opportunities to grow the content function and lead an expanding team.

Key Responsibilities

Build an editorial calendar and roadmap that cover thought leadership, analyst research, product content and campaign assets aligned with business priorities
Develop and maintain a merchant-centric content strategy that supports demand generation, buyer enablement and sales acceleration
Lead content team operations, including production, review and publishing processes
Foster a data-driven culture by tracking content performance and pipeline influence to optimize the roadmap
Manage sponsored content and publisher partnerships (e.g., Forbes, Industry Dive, Business Insider) to deliver high-impact thought-leadership pieces and nurture merchant awareness
Commission and oversee analyst research initiatives that establish market authority and generate derivative content assets
Lead multi-format content development—explainer videos, webinars, interactive assessments, case studies and demos—that resonates across buying committees
Collaborate with Performance Marketing, Product, Sales and Events teams to develop content that supports buyer enablement and business objectives
Mentor and manage content creators (writers, designers, video producers) and external agencies/AI vendors, establishing clear quality and performance standards

Requirements

8+ years in B2B content marketing with 2+ years leading content strategy and production
Proven track record building content strategies that drive measurable demand generation results
Experience commissioning major thought leadership pieces with top-tier publishers & analyst firms
Strong project management skills with ability to manage multiple complex initiatives
Knowledge of marketing automation, CRM, and content management systems
Strategic thinking with ability to connect market trends to content opportunities
Comfortable in fast-paced, growth-stage environment with evolving priorities
Strong people management skills with ability to mentor teams and coordinate cross-functional initiatives
Background in fintech, payments, or BNPL (preferred but not required)

Nice to Have

Background in fintech, payments, or BNPL

Qualifications

Experience in B2B content marketing and content strategy leadership

Benefits & Perks

Flexible working culture
Incentive programs
20 days PTO every year
Generous paid parental leave
Leading family support policies
100% employer covered insurance
Beautiful Union Square office with a casual dress code
Learning and wellness subscription stipend
Company-sponsored 401k match

Working at Quadpay

Zip is a place where you'll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you'll feel empowered and trusted to make big things happen quickly. We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it's important to us that you make the most of the opportunities you'll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

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