Content Creator

About the Role

Key Responsibilities

• Develop and execute content strategies to grow the client's social media following and drive engagement.
• Create video scripts, social media posts, blog content, and personal stories that reflect her values and voice.
• Produce mission-aligned content to highlight philanthropic efforts and events, collaborating with stakeholders to craft emotionally resonant stories and campaigns.
• Lead content creation and branding efforts for the launch and promotion of the client's signature shoe line, working closely with product designers and marketing teams.
• Maintain content calendars and oversee publishing across website, social media, blog, and email, ensuring consistency in tone, quality, and brand alignment.
• Track performance metrics and continuously optimize for reach and conversion.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2-4 years of experience in content creation, brand storytelling, or digital marketing.
• Strong writing, editing, and content strategy skills across video, web, and social media.
• Experience managing content for a personal brand or public figure is highly preferred.
• Proficient with CMS platforms (e.g., WordPress), social tools (e.g., Hootsuite, Buffer), and design tools (e.g., Canva, Adobe Creative Suite).
• Understanding of SEO, brand building, and performance-driven content marketing.
• Comfortable working in fast-paced, entrepreneurial environments.
• Self-starter with a collaborative, roll-up-your-sleeves mindset.

Nice to Have

• Experience in sports, lifestyle, or fashion branding.

Benefits & Perks

• Full-time position
• Pay range: $100,000 - $150,000 per year
• In-person work location