Marketing Content Specialist

About the Role

Key Responsibilities

• Support executions of annual and monthly marketing content calendars, ensuring alignment with notable events, promotions, partnerships, social and paid media, trade shows, product launches and Consumer dealer channel needs
• Coordinate and execute the process needs for material development, from content capture via photo/video shoots, assisting in editing, and uploading finished deliverables
• Provide post copy, imagery, video, creative recommendations and content ideas for Club Car managed social media accounts
• Ideate, craft, facilitate and monitor Club Car's social media accounts inclusive of Facebook, X, Instagram, YouTube and LinkedIn, extending key learnings and insights for dealer social media efforts
• Support team efforts to ensure all marketing deliverables and content portals are accurate and adhere to both brand and product guidelines
• Ensure all marketing activities, platforms and touchpoints are aligned with the brand's identity, values, and guidelines

Requirements

• Bachelor's degree in business, marketing, communications or related fields
• At least 2+ years experience representing a brand in marketing, social media and/or content development
• Attention to detail with a high standard of accuracy
• Ability to adapt to a fast-paced landscape
• Ability to think creatively and work cross-functionally within the job scope
• Excellent communication, presentation, and interpersonal skills
• Analytical mindset with the ability to interpret data and draw actionable insights
• Ability to work as part of a global team

Nice to Have

• Experience with content development for social media platforms
• Knowledge of brand guidelines and content portals such as D.A.M., StorySlab, Elanders, ImageCube
• Creative skills in photo/video content creation and editing

Qualifications

• Bachelor's degree in business, marketing, communications or related fields