Senior Data & Content Strategist

About the Role

Key Responsibilities

• Manage, audit, and track eContent including ownership of eContent changes and uploads for current and new items.
• Collaborate with Creative and Brand teams to develop digital content strategies and assets, ensuring alignment with company initiatives and channel-specific needs.
• Incorporate consumer reviews and questions into content development recommendations and socialize insights across the organization.
• Review competitor brands to identify opportunities and assess merchandising tactics.
• Develop gap and opportunity analyses of digital content performance, set KPIs, and monitor content performance with actionable insights.
• Maintain and update the Digital Shelf platform (CommerceIQ), monitor content performance, and conduct content audits and competitor activity analysis.
• Lead onsite audits and track critical issues of Amazon retail pages, collaborating on recommended updates.
• Manage Amazon Vendor Central content and syndication platform assets.
• Oversee demand-driving activities including merchandising/promotional calendar management, execution, and auditing.
• Design and execute digital coupons, track ROI, and support product launches and demand events.
• Report on SnS metrics, support product assortment variation strategies, and coordinate forecasting and ordering for new launches.
• Co-own the launch of new products, optimize product pages and brand stores regularly, and gather assets for site setup.
• Develop module recommendations for A+ Content and co-own enhanced content initiatives.
• Maintain the merchandising calendar, execute brand store posts, and analyze storefronts for shopper insights.
• Foster relationships with Amazon team members, work with the National Account Manager on content troubleshooting, and perform quarterly audits of IDQ and hidden keywords reports.
• Use SKAI and Vendor Central insights to improve keyword ranking and organic search performance, aligning content with digital media strategies.

Requirements

• 8-10 years of professional experience, including 3-5 years in Amazon and/or eCommerce (Vendor Central required).
• Familiarity with Amazon marketing capabilities and other brick-and-click retailers such as WMT.com and TGT.com.
• Experience with content management systems (Syndigo, Salsify) and DAM platforms.
• Strong proficiency in navigating complex data and technology systems, including Microsoft Excel.
• Strong analytical skills with the ability to convert data into actionable insights.
• Excellent verbal and written communication skills.
• Demonstrated ability to work independently, take initiative, and manage multiple projects in a fast-paced environment.
• Ability to identify growth opportunities based on company and customer strategies.

Nice to Have

• Prior experience in CPG (Consumer Packaged Goods) industry preferred.
• Familiarity with Amazon marketing tools such as AMC and DSP.
• Experience with US retailer merchandising and digital principles to drive traffic and conversion.
• Technical skills and high aptitude for learning new software and systems.

Qualifications

• Demonstrated success in building trust with external partners.
• Proactive, adaptable, and able to take initiative.
• Strong problem-solving skills and accountability.
• Experience with digital content execution, marketing, and promotions.
• Supply chain fundamentals knowledge is a plus.

Benefits & Perks

• Comprehensive health, dental, and vision plans.
• 401k with company match.
• Monthly fitness reimbursement and onsite gym (Playa Vista office).
• Flexible vacation policy and generous family leave (maternity and paternity).
• Ownership and equity grants for full-time employees.
• Education reimbursement for professional development.
• Pet insurance.
• Employee discounts on Honest products.