Digital Content and AI Solutions Specialist

About the Role

Key Responsibilities

• Develop new content and summarize existing thought leadership tailored to CPA firm niche areas (e.g., construction, dealerships, financial institutions).
• Create engaging collateral across formats — blogs, whitepapers, presentations, video scripts, and social campaigns.
• Ensure consistency of voice, brand alignment, and professional styling across all channels.
• Produce long- and short-form videos for websites, webinars, training, and social media.
• Edit footage, add motion graphics, and optimize content for multiple platforms.
• Create, refine, and document repeatable workflows and tools to improve efficiency.
• Partner with practice leaders to streamline processes and increase adoption of marketing initiatives.
• Audit existing processes and develop improvements that reduce friction and redundancy.
• Assist in designing tools and dashboards to track KPIs across campaigns, platforms, and initiatives.
• Partner with leadership to translate analytics into actionable insights.
• Identify, test, and implement generative AI tools to accelerate content creation, process automation, and analytics.
• Train team members on effective AI usage and document best practices.
• Act as an internal resource for leveraging AI in creative and operational contexts.

Requirements

• Bachelor's degree in marketing, communications, multimedia, or related field (or equivalent experience).
• Minimum 3+ years of experience in a marketing, content, or digital production role.
• Proven track record producing high-quality written, visual, and video content.
• Demonstrated expertise using generative AI tools for content, design, and process optimization.
• Proficiency in tools like Adobe Creative Suite, Canva, Final Cut Pro, or similar platforms.
• Strong understanding of SEO, social media algorithms, and digital engagement strategies.
• Ability to thrive in a fast-paced, collaborative environment with minimal supervision.

Nice to Have

• Experience with process improvement and SOP development.
• Knowledge of marketing strategy development.
• Experience in creating marketing collateral and motion graphics.
• Familiarity with campaign performance reporting.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Employer funded profit-sharing plan with a 401(k) option (upon meeting eligibility requirements)
• Group term life insurance
• Disability insurance
• Flexible spending accounts
• Flexible time off and paid leave program