Content Manager

About the Role

Key Responsibilities

• Oversee the maintenance of the brand voice within content for authenticity, consistency, and quality.
• Advise on content and content strategy across social media platforms such as Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube, as well as digital communications.
• Produce and proof written, photo, video, and digitally-designed content for social media, blogs, website copy, email newsletters, SMS, and marketing materials.
• Lead and manage a team of marketing professionals, providing guidance and support to foster an environment of creativity and collaboration.
• Work closely with the Director of Brand & Content to inform strategy and lead the deployment of marketing campaign initiatives across content, social media, and digital channels.
• Organize and spearhead content deliverables within Marketing and cross-functionally, aligning assets within brand standards to support marketing and business goals.
• Guide content marketing, social media, and digital communications scheduling to optimize timing, audience, cadence, flow, and user experience.
• Create and manage team objectives for Content and Communications to drive brand awareness, audience engagement, and product sales.
• Monitor, analyze, and report on marketing campaign performance, developing methods to scale content production and replicate successful efforts.
• Travel up to 20% of the time to events, pop-ups, and retailers/stores for content creation, and work outside of business hours as needed.

Requirements

• 3+ years of experience in marketing, content, or brand management.
• Experience reporting on and creating content for brands across Instagram, TikTok, and YouTube.
• Strong written communication skills for short and long-form creative pieces.
• Experience creating short and long-form visual/video content for brands.
• Ability to manage multiple projects and lead teams effectively.
• Proficiency in Adobe suite and familiarity with Asana is preferred.
• Experience within the CPG industry and with food marketing is preferred.

Nice to Have

• Experience reporting on and creating content for brands across LinkedIn, Facebook, and Pinterest.
• Experience creating food content.
• Previous experience working with food marketing.
• Proficiency in Adobe Creative Cloud and Asana.

Qualifications

• Educational qualifications are not explicitly specified.

Benefits & Perks

• Not explicitly specified in the description.