Content Marketing & Thought Leadership, Senior Manager

About the Role

Key Responsibilities

• Develop and implement a communications plan focusing on digital channels, digital engagement, and unique client solutions.
• Create a comprehensive thought leadership strategy tailored to TRP's four core client segments and determine appropriate tactics and channels.
• Partner with II Marketing and D&A to ensure access to consumer research and analytical tools to measure communication effectiveness and optimize campaigns.
• Engage with external partners and vendors to enhance communication efforts.
• Ensure all communications and marketing materials reflect TRP's brand identity and values.
• Track and review content performance across all channels to inform future strategies.
• Monitor competitive activity related to content strategy and delivery to ensure differentiation.
• Improve the marketability of the TRP Investor experience across email, protected sites, and other platforms.
• Collaborate with internal teams such as sales, product, service, and CX to align communication strategies.
• Manage a small team responsible for producing and distributing thought leadership content.

Requirements

• Bachelor's degree or equivalent combination of education and relevant experience.
• 8+ years of relevant work experience in marketing, communications, or strategy development.
• Demonstrated knowledge of digital marketing tools and platforms such as SEO, SEM, content marketing, and social media engagement.
• Experience with analytics platforms (e.g., Google Analytics), CRM, and marketing automation tools (e.g., Salesforce).
• Proven experience in marketing communications or strategy development.
• Strong critical thinking, organizational, and project management skills.
• Experience with change management principles and influencing organizational change.
• Excellent communication and interpersonal skills.

Nice to Have

• Familiarity with paid advertising strategies and data-driven reporting.
• Bachelor's degree in marketing, Communications, or a related field.

Qualifications

• Bachelor's degree or the equivalent in marketing, Communications, or related field.
• 8+ years of relevant experience.

Benefits & Perks

• Competitive compensation and annual bonus eligibility.
• A generous retirement plan.
• Hybrid work schedule with up to one day per week from home.
• Health and wellness benefits, including online therapy.
• Paid time off for vacation, illness, medical appointments, and volunteering.
• Family care resources, including fertility and adoption benefits.