Content Marketing Manager

About the Role

Key Responsibilities

• Develop campaign narratives and content strategies to increase awareness and deepen engagement with employers, brokers, and health plan partners.
• Incorporate HealthEquity value proposition messaging and persona research into content creation, producing audience-centric pieces that enhance awareness and engagement.
• Craft long-form content including research reports, whitepapers, blogs, eBooks, and more to establish HealthEquity as a trusted industry leader.
• Create impactful case studies highlighting client success stories and tangible results achieved through HealthEquity products and partnerships.
• Lead the development of thought leadership pieces on trends in healthcare costs savings and employee financial security.
• Act as a strategic content advisor to B2B Marketing program leaders, ensuring alignment with brand voice and consistent messaging.
• Guide agency partners to ensure brand consistency and high-quality content.
• Contribute to research and editorial calendar planning by integrating relevant research, policy developments, and industry trends.
• Refine the editorial style guide to empower writers and ensure polished, cohesive content at scale.
• Track campaign performance and seek to improve results based on data insights.
• Leverage AI ethically to increase efficiency and consistency in content creation.
• Monitor content and campaign performance, using data-driven insights to optimize strategies.

Requirements

• Bachelor's degree in Marketing, Journalism, or Communications or relevant experience.
• Minimum of 5 years of experience in content marketing roles.
• Experience defining projects from ideation to completion.
• Ability to build rapport and effectively manage multiple relationships.
• Familiarity with user personas and ability to adapt copy for various audiences.
• Ability to test new ideas, iterate quickly, and collaborate in a fast-paced environment.
• Ability to distinguish between activity and productivity and prioritize accordingly.
• Thoughtfulness in delivering feedback and grace in receiving it.

Nice to Have

• Experience with healthcare or benefits industry content.
• Knowledge of AI tools and ethical use in content creation.

Qualifications

• Bachelor's degree in Marketing, Journalism, or Communications.

Benefits & Perks

• Medical, dental, and vision insurance.
• HSA contribution and match.
• Dependent care FSA match.
• Uncapped paid time off.
• Paid parental leave.
• 401(k) match.
• Personal and healthcare financial literacy programs.
• Ongoing education and tuition assistance.
• Gym and fitness reimbursement.
• Wellness program incentives.